Sheridan Rewards is a loyalty program offered by Sheridan, a well-known Australian retailer of premium bed linen, towels, and home accessories. The program is...
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Member Benefits
The Magic of Loyalty: Orlando Magic’s Rewarding Fan Experience
How can you keep the fans happy and the magic alive in the eyes of basketball fans? Just ask the Orlando Magic who have recently launched an innovative and...
OnePass: One hit wonder, or One of a kind?
The OnePass program launched into market a few months ago and brings 4 well-known brands together: Catch, Bunnings, Kmart and Target. I am a fan of the naming...
Unlocking Sports Fan Engagement: The South Sydney Rabbitohs’ Innovative Membership Strategy
Maintaining engagement between fans and their favourite sports team is an important aspect of building a loyal fan base. The South Sydney Rabbitohs are one sports...
Diseño de Programa de Lealtad: Beneficios para Miembros
Adaptcion: originalmente publicado en inglés Hay más de una manera de diseñar un programa y lograr los objetivos de lealtad del consumidor de una empresa. Las...
JB Hi-Fi Perks: Promising start for a long-awaited loyalty program
JB Hi-Fi was established in 1974 by Mr. John Barbuto (JB), trading from a single store in East Keilor, Victoria. He had one simple philosophy: to deliver a...
Loyalty Framework: Member Benefits
There is more than one way to design a program and achieve a company’s loyalty objectives. Brands can follow a single design, or combine elements from a number of...
Subway My Way Loyalty Program
Subway, the popular sandwich chain, offers a loyalty program called Subway My Way in the US that rewards customers for their purchases through deals and points...
The 3 E’s Of Successful Loyalty Programs
Making loyalty programs enticing, easy and engaging for consumers. What is the best way to entice someone into join a loyalty program? Value! What is the main...
Why use Third Party Aggregators for your Member Benefits Program?
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...
Bayfield’s Member Benefits: The local letdown
Small businesses and local approaches to loyalty programs Many companies like to bestow titles on their customers. This is even more prevalent for companies that...
Everyday Extra: Woolworths’ New Subscription Program
Woolworths continue to expand its Everyday Rewards program with the launch of a new subscription service, Everyday Extra. The launch of Everyday Extra from...