Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
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Loyalty Programs
Petco Pals Rewards plus Vital Care membership: The best of both worlds
Petco, the pet care giant Petco Health and Wellness Company, Inc. is an American pet retailer that provides pet products, services, and advice to pet owners. It...
Aladdin.life – spicing up Telecom loyalty in the Middle East
Established in 2019, Aladdin.life is the Middle East’s largest online marketplace for mobile and broadband services. Users can compare and purchase mobile phone...
OnePass: One hit wonder, or One of a kind?
The OnePass program launched into market a few months ago and brings 4 well-known brands together: Catch, Bunnings, Kmart and Target. I am a fan of the naming...
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Does Jesus love loyalty?
I recently returned from a trip to the UK where I stayed with some old friends. They send their child to the local primary Catholic school which is significantly...
Diseño de Programa de Lealtad: Sorpresas
Adaptcion: originalmente publicado en inglés Este diseño en un programa de lealtad busca generar sentimientos positivos y fortalecer la relación con los clientes...
Red Rooster: The rewards are calling
Red Rooster is an Australian fast food restaurant chain founded in 1972 that specialises in roast chicken, chicken burgers and fried chicken. Their product range...
99 Bikes: The world’s most approachable bike shop and their approach to a loyalty program
Saddle time 99 Bikes are Australia’s largest bike retailer with the vision of being “the world’s most approachable bike shop”. The company opened their first shop...
Loyalty Frameworks: Loyalty Currencies
The evolution of loyalty currencies over several centuries was detailed in Loyalty & Reward Co's The True History Of Loyalty Programs, where it was shown that...
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
Diseño de Programa de Lealtad: Beneficios para Miembros
Adaptcion: originalmente publicado en inglés Hay más de una manera de diseñar un programa y lograr los objetivos de lealtad del consumidor de una empresa. Las...