by Scott Harrison | 14 Jan 2022 | Articles
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help companies acquire and retain and ultimately build stronger relationships with their most loyal customers. But...
by Philip Shelper | 8 Dec 2021 | Articles
Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to their customers – you definitely won’t be seen leaving Chanel with a stamp card for your tenth handbag...
by Philip Shelper | 29 Aug 2021 | Loyalty Program Reviews
Legend has it that drinking a bottle of Underberg a day makes Covid-19 lockdown pass by that little bit faster. I first encountered Underberg on a holiday in Germany. Holidays to Germany aren’t something that is done these days, but that doesn’t mean I can’t enjoy a...
by Philip Shelper | 31 May 2021 | Articles
As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes no sense. They’ve got their product mix all wrong’. This sounds absurd, and it is. But many companies...
by Stacey Lyons | 15 Mar 2021 | Loyalty Program Reviews
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing ‘community members’, including me! The program officially launches March 29th 2021, but here’s an inside...