by Zoe Tattersall | 6 Sep 2022
Our passion for loyalty is what defines us. Our story Loyalty & Reward Co was founded by CEO Philip Shelper in 2013 after an extensive career in loyalty including roles with Qantas Frequent Flyer and Vodafone. His goal was to build a company which shares the same...
by Hunter Murray | 30 Aug 2022 | Articles
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie tickets, gift cards, accommodation, experiences and more), an industry has developed to provide support....
by Hunter Murray | 17 May 2022 | Loyalty Program Reviews
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently announced, a program that rewards customers with personalised benefits and offers. So what’s it all about? When...
by Philip Shelper | 25 Sep 2021 | Loyalty Program Reviews
You may have seen the ads on LinkedIn promoting coding classes for kids from BYJU’s Future School. With my kids obsessed by video games and stuck in lockdown in Sydney, I decided to explore further by taking advantage of their free first class for my 10-year-old son....
by Max Savransky | 24 Aug 2020 | Articles
Developing an emotional connection between a customer and a brand generates many positive outcomes; a willingness to pay more, stronger commitment, word of mouth promotion and loyalty[1]. Loyal members that have formed emotional connections with a brand will continue...
