by Zoe Tattersall | 12 Sep 2022
Blockchain Loyalty (2nd Edition). Please note: The information in “Blockchain Loyalty” (published 2019) may no longer be entirely current. We recommend referring to the blockchain chapter within the latest edition, “Loyalty Programs: The Complete...
by Zoe Tattersall | 9 Sep 2022
Loyalty Programs: The Complete Guide. Loyalty Programs: The Complete Guide (2nd Edition) By Philip ShelperCo-created by Stacey Lyons, Scott Harrison, Ryan De Boer, Max SavranskyWith contributions by Lincoln Hunter, Michael Smith Buy Now Written by industry experts,...
by Georgette Mikhael | 30 Aug 2022 | Articles
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence). This feature allows members to use their loyalty account as an all-in-one wallet, which can support any...
by Max Savransky | 23 Aug 2022 | Articles
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial intelligence models to support operations and gain invaluable insights and efficiencies. For companies...
by Riley Cook | 16 Aug 2022 | Articles
The Law of Effect and Exercise, what is it and how does it relate to business? It sounds like a type of workout. Many may not know that there are psychological principles behind almost all major decisions within business and marketing. Loyalty programs are no...
