Influir en el comportamiento de los consumidores Los programas de fidelización pretenden influir en el comportamiento de los consumidores. Por ello, entender cómo toman decisiones los consumidores y los factores que...
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Artículos
Serie Psicología de la Lealtad: Teoría de la identidad social
Psychology has demonstrated that consumers do not just feel emotional connections to preferred brands, but they adopt them as part of their identity. Tajfel (1978)...
Serie Psicología de la Fidelización: La Ley del Efecto y el Ejercicio
The Law of Effect and Exercise, what is it and how does it relate to business? It sounds like a type of workout. Many may not know that there are psychological...
Receipt Scanning in Loyalty Programs
Receipt scanning is a form of loyalty technology where a member is able to take a photo of their receipt via their smartphone, which they can upload to receive...
Serie Psicología de la Fidelización: El placer del cliente y la teoría de los efectos de decisión
Customer delight is a powerful strategy that brands can use either tactically or as an ongoing technique to drive deeper member engagement. The emotion of...
Next Best Action Platforms to Build Customer Loyalty
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Affiliate marketing refers to an advertising model where third parties (affiliates) promote or sell another company’s products. Here, advertisers reward affiliates...
Serie Psicología de la Lealtad: Condicionamiento Operante
La teoría del condicionamiento operante (19481) fue desarrollada por un tipo llamado B.F. Skinner. Skinner era un profesor de psicología de la Universidad de Harvard...
Serie Psicología de la Fidelización: Efecto Progreso Dotado
Many loyalty programs tap into the psychological phenomenon of the Endowed Progress Effect to motivate members to advance towards a goal. It refers to the idea...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry...
Facebook Marketplace urgently needs a loyalty program
An online marketplace is a form of e-commerce website created for third-party retailers and wholesalers to list, promote and sell their products. The marketplace...
Los pasajeros frecuentes merecen menos turbulencias por su fidelidad
International travel only recently resumed for Australians. Some of the friction points of travel may have been forgotten for a time during the Covid19 pandemic,...