People love the idea of more choice. Or do they… Brands will often assume that offering customers more information, more options, more choice will make the...
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Artículos
A global recession is coming. Is your loyalty program ready?
Recession is coming There are plenty of concerning financial and economic statistics out there which assign a high probability that the world is headed for...
What is a Loyalty Option and does it generate loyalty?
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto,...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
Credit Cards: What’s the Real Reward?
Credit cards. Just saying the words makes half the world shiver with dread. The other half squeal with excitement, struggling to contain themselves until they can...
12 Memorable Birthday Benefits To Include In Your Loyalty Program
Birthday rewards or benefits are a common inclusion in loyalty programs. If a brand is considering the introduction of a loyalty program, the potential inclusion...
SESGO DE DESCUENTO TEMPORAL EN LOS PROGRAMAS DE RECOMENDACIÓN
When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive...
Priming for customer loyalty
Consumers are constantly influenced by subconscious factors. From images, words, sounds, smells, tastes and even how things feel, there is a myriad of stimuli...
Por qué los empleados son fundamentales para el éxito de los programas de fidelización
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help...
Hermes – the ultimate luxury loyalty program that isn’t really a program
Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards?...