Nuestros servicios
We design loyalty programs that drive measurable business value
The world’s best loyalty programs don’t just reward customers, they drive desirable behaviours.
At Loyalty & Reward Co, we design loyalty programs to deliver seven core business outcomes including acquisition, spend, engagement, retention, cost savings, advocacy and insight. These benefits combine to boost member lifetime value and long-term commercial performance.
Diseño de programas de lealtad
Estrategia de bases de datos y análisis
Modelo comercial
Evaluación técnica y contratación de plataformas
Estudios de mercado
Mapeo de la experiencia del cliente
Estrategia de retención del cliente
Estrategia de gestión del ciclo de vida
Posicionamiento de programas de lealtad
Implementamos el diseño final de su programa
Implementing a new loyalty program can be challenging. We are technology agnostic. This ensures we use our independent knowledge of loyalty platforms to evaluate and select the optimal technical solution for your objectives.
También podemos gestionar todo el proyecto de implementación para asegurar que su programa sea desarrollado sin problemas, sin contratiempos y con una experiencia excelente.
Soluciones técnicas
Contratación de plataformas de lealtad
Gestión del proceso de licitación
(incl. licitaciones y solicitudes de oferta de plataformas)
Expertos en aplicaciones de lealtad de Shopify
Gestión de proyectos
Campañas de marketing
Estrategia de lanzamiento
Alianzas y selccion de proveedores de premios
Seguridad y fraude
Términos y condiciones
Ejecución de pruebas y capacitación
We evolve and optimise loyalty programs for success
We specialise in transforming existing loyalty programs into high-performing, sustainable engines for customer engagement. Our tailored services are designed to optimise based on real program data and outcomes to lead the strategic evolution of your loyalty program.
Como expertos en lealtad, estamos siempre al tanto de las últimas tendencias y estándares de la industria para asegurar que nuestros clientes mantengan una ventaja sobre sus competidores.
Loyalty ROI Optimiser
Financial Management
Reward Sourcing
Creacion y gestion de alianzas
Informes y análisis
Lifecycle Optimisation
Strategic Program Evolution
Podemos auditar y mejorar su programa de lealtad
We can conduct an audit of your existing loyalty program to determine what gaps exist in your customer loyalty strategy.
Recopilamos y analizamos datos de su programa, comparándolos con los estándares de la industria, para ofrecerle recomendaciones que mejoren la efectividad de su programa y le ayuden a tomar decisiones más informadas.
Evaluación estratégica del programa
Gap Analysis
Chequeo de salud del programa
Estrategia de optimización
Estrategias de crecimiento del programa
Evaluación del plan de acción
Innovamos en lealtad, anticipando tendencias
Nuestra obsesión por la lealtad nos mantiene siempre a la vanguardia de sus tendencias.
As a team of global loyalty experts we are constantly reviewing and benchmarking loyalty programs and platforms to ensure that we can provide our clients with the most innovative, cutting-edge solutions.
Investigación y análisis de la industria
Tendencias futuras
Entrenamiento de modelos de inteligencia artificial
Blockchain y lealtad web3
Vinculación de tarjetas y banca abierta
Fraccionamiento de activos
We measure the true ROI of loyalty programs and build the evidence base to grow it
Most loyalty programs measure activity. Very few measure true commercial return. Without a rigorous ROI framework, leaders cannot confidently answer the questions that matter most to Finance and the Board.
Our proprietary Loyalty ROI Optimiser™ quantifies the full commercial value of your program, identifies the drivers and levers of performance, benchmarks against industry averages, and establishes a quarterly rhythm that connects insight to action.
ROI Baseline Modelling
Drivers & Levers Analysis
Industry Benchmarking
Liability Management
Breakage Analysis
Quarterly Performance Reviews
Optimisation Roadmap
Stakeholder Alignment
We make loyalty
agent-ready for the AI commerce era
AI shopping agents are reshaping commerce, evaluating total customer value across competing brands in real time and making purchase decisions on consumers’ behalf. Loyalty programs that are not visible, machine-readable, or instantly applicable will be bypassed.
We help brands prepare their loyalty program for Unified Commerce Protocol (UCP) and Agentic Commerce Protocol (ACP) environments, ensuring loyalty value is recognised, applied, and protected across every AI-mediated touchpoint.
UCP & ACP Readiness Assessment
Machine-Readable Loyalty Value
Identity Linking & Authentication
Real-Time Incentive Decisioning
Agentic Checkout Integration
Fulfilment & Service Entitlements
Governance & Margin Protection
Agentic Fraud Controls
We build loyalty capability through the world’s leading education, research, and training
Loyalty & Reward Co has invested over 13 years building what is widely regarded as the most comprehensive body of loyalty knowledge in the world. That knowledge underpins every project we deliver, and it is available to organisations that want to build their own internal capability through our courses, workshops, publications, research, and speaking engagements.
Cursos de lealtad
Monitoreo y tendencias del mercado
Informes e investigación de la industria
Conferencias
Artículos y publicaciones técnicas
Psicología de lealtad
Talleres y capacitación de personal
We design and activate loyalty partnerships that create real value
The strongest loyalty programs are rarely built alone. Strategic partnerships expand member value, reduce the cost of sustaining that value, and create network effects that single-brand programs cannot replicate.
We design, source, and activate partnerships that work commercially for both sides, integrate seamlessly into the member experience, and are governed in a way that protects margin, brand integrity, and long-term program sustainability.