Most loyalty programs are built on deferred gratification. Members spend over a period of time, watch a balance accumulate, and aim for a desired, future reward....
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PROVEN TACTICS TO BUILD THE BEST LOYALTY PROGRAMS
I have spent years inside loyalty programs, first as a member obsessing over my own points balances, and for the past eight years as a loyalty consultant at...
PAPAW’s Paper Problem
To build an entire brand around Generation Z and then hand them a paper stamp card is somewhat ironic. I do believe that, on occasion, stamp cards can be a great...
Do Loyalty Programs Work? Just Ask Lululemon
Lululemon is one of the most studied brands in global retail, and for good reason. The Vancouver based activewear company has grown from a single yoga store in...
How to Write FAQs for a Loyalty Program
A practical guide to structuring, writing, and future-proofing the FAQ page your members actually use. A loyalty program lives or dies by how well members...
Designing Status Tiers Across Asia: One Mechanic, Four Different Expressions
Why the same loyalty mechanic carries different meanings across markets Status is one of the most powerful mechanics in loyalty program design. The promise of...
The Ultimate Guide To GrabCoins
Since Grab began rewarding riders for their everyday journeys, its loyalty program has become the beating heart of the largest consumer app in Southeast Asia. In...
The Ultimate Guide To Starbucks Rewards
When Starbucks global chief brand officer Tressie Lieberman addressed investors in January 2026, she offered a striking data point about the company's best...
How to Make Your Loyalty Program Visible in AI Search
Google announced the biggest change to its search product in more than 25 years at Google I/O in May 2026. The familiar list of ranked links is giving way to AI...
The Ultimate Guide to the Marriott Bonvoy Loyalty Program
With 271 million members at the end of 2025 and member stays accounting for 75% of room nights across the US and Canada, Marriott Bonvoy is the largest...
How Sustainability is Reshaping Loyalty
Loyalty programs have always reflected what brands think their customers value. For decades, that meant discounts, free products, and status perks. But something...
Serie de Psicología de Lealtad: Teoría de la Identidad Social
Cientos de miles de pasajeros se mueven cada día entre Santiago, Lima, Bogotá y São Paulo. Parejas, familias, ejecutivos y viajeros solitarios... todos pasan por...