I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading...
Todos los 'insights' de nuestro equipo de expertos
Master Guide: Sephora Beauty Insider Explained
Editor’s note, May 2026: This master guide has been updated to reflect current Sephora Beauty Insider tiers, rewards, birthday gifts, savings events and Beauty...
The Ultimate Guide To DICK’S Sporting Goods ScoreCard
Editor’s note, May 2026: This guide has been updated to reflect current ScoreCard benefits, the relaunched DICK’S Credit Card program[40] and the latest reward...
Do Loyalty Programs Work? Just ask McDonald’s
Editor’s note, May 2026: This article was first published in September 2024. It has been updated to reflect current MyMcDonald’s Rewards performance, reward tiers...
Serie de Psicología de Lealtad: Teoría de la Disonancia Cognitiva
Planeabas ir a El Palacio de Hierro a comprar zapatos y gastar USD$300 o USD$400. Pero ya estando ahí, también saliste con una bolsa increíble de Burberry de casi...
3 tipos de programas de fidelización financiados por comerciantes
Editor’s note, May 2026: This article was first published in October 2022. It has been updated to reflect current merchant funded loyalty program models, including...
Recompensas InnerCircle de Sleep Number: Gamificación del largo ciclo de compra
Editor’s note, May 2026: This Sleep Number Rewards review now reflects the current program name, Smart Sleeper positioning and app-led member experience. Sleep...
The beauty behind MECCA Beauty Loop
Editor’s note, May 2026: This MECCA Beauty Loop review now reflects current levels, benefits and member rewards. As a loyalty consultant, I often get asked,...
Serie de Psicología de Lealtad: Heurística de Representatividad
1000 es evidentemente más que 10. Pero los dos números pueden representar exactamente lo mismo. Por ejemplo, en un programa de fidelización, 1000 puntos pueden...
Ventajas JB Hi-Fi: Un comienzo prometedor para un programa de fidelización muy esperado
Editor’s note, May 2026: This JB Hi-Fi Perks review now reflects current member benefits, coupons and offer structure. JB Hi-Fi was established in 1974 by Mr. John...
UNIQLO App: Where did it all go wrong?
Editor’s note, May 2026: This UNIQLO app review now reflects current app benefits and membership offers. The core analysis remains focused on what went wrong, what...
Maverik Adventure Club: Spicing up your next re-fuel
Editor’s note, May 2026: This article was first published in September 2021. We updated it to reflect the current Maverik Adventure Club, including Trail Points,...