Loyalty Programs: The Complete Masterclass, the world’s leading loyalty course.

Loyalty Programs: The Complete Masterclass Overview

Loyalty Programs: The Complete Masterclass is the world’s leading loyalty education course.

The course draws on content from textbook, Loyalty Programs: The Complete Guide (2nd Edition), academic research, and decades of combined loyalty industry experience across the team of educators.

The course is certified by The CPD Certification Service (UK). All graduating students are recognised as a Certified Loyalty Expert™ and invited to join the Masterclass alumni. 

Loyalty Programs: The Complete Masterclass comprehensively covers all aspects of best-practice loyalty programs which can be immediately applied within your own career and company.

El curso abarca:

La historia de los programas de lealtad
Psicología de la leltad y estudios académicos
Best-practice principles and design framework
Datos y estrategias de marketing de ciclo de vida
Tecnología y soluciones emergentes
Modelo comercial, riesgos y fraude

Become a Loyalty & Reward Co Certified Loyalty Expert™

Loyalty Programs: The Complete Masterclass has received CPD certification. This signifies that our comprehensive loyalty course meets the Continuing Professional Development (CPD) framework, ensuring participants gain valuable knowledge and skills directly applicable to their careers.

What are the benefits of becoming a Certified Loyalty Expert™?

Enhanced credibility: The CPD certification signifies expertise and commitment to the field
Career advancement: Helps professionals stand out in a competitive job market
Demonstrated expertise: The certification validates knowledge and skills
Stay current with industry trends: The course delves into the latest trends and innovations in loyalty marketing

¿Qué opinan los asistentes?

"A pesar de tener 25 años de experiencia en CRM, lealtad y marketing, hubo información realmente interesante y muy avanzada que usaré a mi trabajo".

Debbie Royale, Directora Adjunta, Nottingham Society

"El trabajo diario suele distraernos y nos hace perder de vista los objetivos estratégicos en los que deberíamos enfocarnos, por lo que este curso ha sido un excelente recordatorio de los principios básicos que hacen exitoso a un programa. Las conferencias de Philip han sido absolutamente fascinantes y realmente ayudan a organizar nuestras ideas sobre lealtad. Me ayudaron a identificar oportunidades a la mano y a encontrar soluciones a problemas; cada minuto fue invaluable."

Louisa Evans, Directora de Fidelización y Retención, Hornby Hobbies

"Me encantó el curso. Una de las cosas que más disfruté fue la oportunidad de conectar y colaborar con otros líderes en lealtad de diversas industrias, además de aprender sobre la psicología que sustenta los programas."

Michelle Williams, Directora de Fidelización, Vodafone

"Ha sido increíble poder asimilar parte de la información de Loyalty Programs: The Complete Guide, mi referencia favorita para todo lo relacionado con la lealtad. También fue valioso estar en la misma sala con personas de marcas reconocidas y conversar sobre lo que funciona y dónde estamos estancados en nuestros respectivos programas. Fue una excelente oportunidad para compartir las mejores prácticas y hablar sobre cómo superar retos en la industria."

Sam Panzer, Director de Estrategia Industrial, Talon.One

Realicé el curso para cubrir las deficiencias en nuestros conocimientos y descubrí que teníamos muchas más de las que pensábamos. Fue una experiencia muy instructiva; Phil y Tom demuestran un gran dominio en lo que hacen, y fue excelente conocer a otros proveedores de soluciones. Lo recomiendo sinceramente.

Tom Holt, cofundador de Payment Loyalty

"This course gave me a new lens on loyalty marketing—grounded in real strategy, data, and behavioral psychology. Following along with the book Loyalty Programs: The Complete Guide, the course bridged theory and practice through hundreds of global case studies and dynamic discussions. As someone working in CRM at a major fashion brand, I walked away more confident, inspired, and equipped with fresh, actionable ideas. A must for anyone serious about building smarter, more effective loyalty programs."

Anusha Singh, Digital Marketing – CRM, Calvin Klein

"The course was great and provided content geared to solve real world Loyalty program issues with detailed information on strategy, workflows and the tech stack!"

Larry Gray, VF Corporation

"I found the Loyalty Programs: The Complete Masterclass very interesting to follow. It provides a complete deep dive into the world of loyalty. It covers all elements, from the business case, types of loyalty programs, and do's & don'ts to fraud and risks. It also offers insights on how to win over the CFO as a supporter of your loyalty program. The training came at the perfect time for me, as I am currently working on setting up the business case and strategy. Many of the topics covered can be immediately applied to my daily work. Highly recommended!"

Brigitte Denneboom, Cotton Club

"Loyalty & Reward Co’s comprehensive Loyalty Masterclass was a deep and eye-opening exploration of the world of loyalty programs with clear, actionable advice on ways to use loyalty to transform your customer experience and drive revenue growth while maintaining profitability - all backed by research and brought to life in case studies. I'd recommend it to anyone new to loyalty as well as program operators looking to breath new life into an existing program.”

Peter Yuskauskas, Head of Community, Brompton Bikes

“I really enjoyed meeting amazing loyalty practitioners who not only understand the awesomeness of loyalty programs but can also relate to the real-life challenges we face. I came away with some great ideas on how to help new customers engage with the Plum program. The course book feels like a condensed masterclass in loyalty—and I’m excited to share everything I’ve learned with anyone up for a fun chat about loyalty and customer care!”

Felipe Mesa, Indigo

"This has been one of the few courses where you actually get a constant stream of tangible, practical information that you can immediately start applying to any existing or new loyalty programs. Would 100% recommend it to other loyalty professionals"

Erin Dixon, Customer Lifecycle Manager, Miele

Upcoming courses

Budapest May 2026

WHEN:13 May 2026 9:00 am – 14 May 2026 2:00 pm

WHERE:Crowne Plaza Hotel, Budapest

Loyalty & Reward Co is proud to be Platinum Sponsor for Antavo Loyalty Days 2026.
As part of the 3-day event, Loyalty & Reward Co will run Loyalty Programs: The Complete Masterclass in conjunction with Apadmi, Bloomreach and CarltonOne.
The course will be presented by Philip Shelper, Hunter Murray and Kate Pay.

Book Now

Baltimore July 2026

WHEN:20 July 2026 9:00 am – 22 July 2026 5:00 pm

WHERE:Baltimore Marriott Waterfront 700 Aliceanna Street Baltimore, MD 21202 UNITED STATES

Join hundreds of the world's top incentive and recognition professionals at the IMA Summit 2026.
This conference is the ultimate hub for collaboration, networking, education, and business. You'll have the chance to engage with experts, thought leaders, industry pioneers, and peers. Discover new research, emerging trends, and the best strategies to improve your programs. Stay ahead of the curve with our diverse range of sessions, covering everything from the incentive market to timeless best practices. You'll leave with a competitive edge and actionable takeaways that you can implement immediately.
The course will be presented by Philip Shelper, Scott Harrison and Federico Couret from Loyalty & Reward Co.

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Mexico City September 2026

WHEN:29 September 2026 9:30 am – 30 September 2026 5:30 pm

WHERE:Centro Internacional de Exposiciones y Convenciones WTC, Filadelfia s/n, Nápoles, Cuauhtémoc, 03810 Ciudad de México, CDMX

LOMA | Loyalty Marketing es el evento especializado en estrategias de lealtad B2C, B2B y B2E más importante de América Latina. Está dirigido a líderes de lealtad, marketing, experiencia del cliente, ventas, trade marketing, recursos humanos, transformación digital e innovación, interesados en evolucionar sus programas de fidelización, incentivos y engagement.

LOMA | Loyalty Marketing is the most important event in Latin America focused on loyalty strategies across B2C, B2B, and B2E. It is aimed at leaders in loyalty, marketing, customer experience, sales, trade marketing, human resources, digital transformation, and innovation who are looking to evolve their loyalty programs, incentives, and engagement strategies.

The course will be presented by Philip Shelper, Scott Harrison and Federico Couret.

Book Now

London October 2026

WHEN:5 October 2026 9:00 am – 6 October 2026 5:00 pm

WHERE:Runway East Bloomsbury, 24-28 Bloomsbury Way, London WC1A 2SN

Welcome to Loyalty Programs: The Complete Masterclass™ London Course.
Join us for an exciting two days filled with insightful sessions and hands-on workshops hosted in London. Learn from industry experts, network with like-minded loyalty professionals, and discover the latest trends in loyalty programs. Don’t miss this opportunity to enhance your knowledge and skills in customer loyalty.
Reserve your spot today.
The course will be presented by Philip Shelper, Hunter Murray and Kate Pay.

Book Now

Hunter Murray, profesional de la fidelización, imparte un curso europeo de fidelización para estudiantes

Asistentes al curso de fidelización animando con bebidas

Can’t make it to the course? Interested in us coming to you?

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¿Para quién es el curso?

If you are an employee, a business owner, or a marketing industry professional looking to grow and engage your customer base, drive repeat purchases, and differentiate from competitors, then Loyalty Programs: The Complete Masterclass is for you.

'Tras cuatro años trabajando en el diseño de programas de lealtad en Qantas Frequent Flyer, en 2013 lancé Loyalty & Reward Co.

Over more than eleven years we have been engaged as loyalty consultants by over 120 major brands globally. This course presents the combined knowledge of the Loyalty & Reward Co team and other industry professionals.

Drawing on content from our book Loyalty Programs: The Complete Guide (2nd Edition), the course will provide you with a thorough understanding of loyalty programs, which can be immediately applied within your own career and company.’

Philip Shelper, CEO de Loyalty & Reward Co.