Unlocking Customer Loyalty in the FMCG Aisle

Loyalty programs exist across almost every industry, but less so within FMCG brand due to unique challenges in the FMCG industry. 

Combining insights from loyalty academic research and the industry experience of the Loyalty & Reward Co and NeoDay teams, this paper delves into the core challenges faced by FMCG brands, and how loyalty solutions can be used to drive deeper engagement among customers.