Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location...
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Artículos
Introducing ‘make’: our new Start-Up which helps talented artists generate a sustainable income
Life as an artist is getting harder. Across the world government funding for the arts has been cut substantially since the GFC to offset deficit blow-outs brought...
Loyalty Points which don’t expire. Coming soon.
A grassroots campaign led by Canadian MP Arthur Potts aims to push a bill through the Canadian Parliament which would prevent loyalty programs from expiring a...
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for...
Deloitte declares Blockchain as the future of loyalty. We disagree.
Deloitte released a report last week where they explore the role Blockchain technology can play in loyalty programs. The basis of the report is that many loyalty...
Loyalty Psychology: Light up your customer’s brain like a Christmas tree
There is plenty of evidence to suggest surprise & delight campaigns as part of a loyalty program help forge a strong emotional connection between brands and...
Loyalty Psychology: Surprise & Delight Your Members For Just 10 Cents
It’s surprisingly easy to make loyalty program members feel better about their day, and by association feel more positive about your program’s brand. In 1987...