There is a feeling that separates the most loyal customers of a brand from everyone else. It is not satisfaction or habit, but the feeling that something belongs...
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Artículos
Building emotional loyalty that goes beyond discounting
Building emotional loyalty is key to a successful loyalty program. As loyalty consultants we know that when margins tighten and consumers start counting every...
When Everyone Has a Loyalty Program, the Program Is Not Enough
Businesses find competitive advantage by creating differentiators in their industry. Products or services that look, feel or behave unlike their competitors make...
Why The Striving Effect is The Next Evolution of Loyalty Program Design
For decades, loyalty programs have been built rewarding customers for what they’ve already done. I.e., Spend, Earn, Redeem. Repeat. But the most effective programs...
Subscription Fatigue Is Real. Can Loyalty Be the Antidote?
The subscription economy is booming. Consumer patience is not. Here's what brands need to consider before layering loyalty and subscriptions together. On paper,...
Designing DTC Loyalty Programs for Scale, Profit and ROI
Stop rewarding everyone. Start rewarding the right ones. Learn how DTC loyalty programs can drive predictable revenue, reduce churn, and scale profitably. For most...
Why Customers Ignore Most Loyalty Programs
Loyalty programs are designed to create a mutually beneficial relationship where brands get repeat business and in return, customers get rewarded. Yet despite...
What Customers Lose When Finance Wins
Companies launch loyalty programs to acquire new customers, drive incremental sales, repeat purchases, frequency, share of wallet, etc... pick your KPI. And yet,...
Loyalty and Revenue Management Explained
A simple guide to understanding how yield optimisation and customer loyalty can work together to create sustainable growth. Every business that sells a limited...
The Data Bargain
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange,...
The Ultimate Loyalty RFP Template: What to Include When Going to Market
A practical guide for CMOs, Heads of Product, and Loyalty Leaders on selecting the right loyalty platform - complete with evaluation criteria, pricing...
Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack
In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t...