Customer delight is a powerful technique for driving deeper member engagement. Psychological studies suggest that when a customer’s expectations are met, they will be satisfied and when a customer’s expectations are exceeded, they will be slightly more satisfied, but when a customer is unexpectedly delighted (commonly referred to as ‘surprise and delight’ in the loyalty industry) their satisfaction levels will be substantial.
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...
In today's business landscape, sustainability and customer loyalty have become critical components of a company's success. As a result, various businesses are...
In today's competitive retail landscape, shopping malls are turning towards loyalty programs to attract and retain customers. These programs come in various shapes...
Loyalty & Reward Co ha estado debatiendo profundamente si las insignias pueden ser una estructura de programa de fidelización más motivadora y menos arriesgada que los niveles. Soy equipo...
La convergencia de los pagos y la fidelización A medida que evoluciona el panorama de la fidelización, se está creando un nuevo sector vertical: la convergencia de los pagos y la fidelización....
Este artículo es una adaptación del libro en inglés "Loyalty Programs: The Complete Guide". Las recompensas juegan un papel crítico en el compromiso de los...
La mala noticia, sin embargo, es que los afiliados pasarán de ganar el equivalente a una recompensa del 10% en sus estancias, a ganar el equivalente al 2% de devolución en sus estancias, lo que representa una devaluación masiva del 80%.
Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...
Can you be rewarded for getting high? Apparently so! There are a growing number of cannabis dispensary loyalty programs developing across the United States as the...
Telecommunication companies, or telecoms, as they’re more commonly known, have a place in everyone’s life. You’d be hard-pressed to find someone who doesn’t have a...
Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...