We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight
The world’s only global pure-play loyalty consultancy
New York | London | Tokyo | Dubai | Sydney | Melbourne
Generamos valor
Diseño
Analizamos a fondo su base de datos y perfil de clientes, y le ayudamos a crear su programa de lealtad
Desarrollamos una estrategia integral para atraer, fidelizar y deleitar a sus clientes
Implementación
Evaluamos y seleccionamos la tecnología más adecuada para su programa
Implementamos y lanzamos con éxito su programa
Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
Clientes de primera exigen un trabajo de primera
Marcas que hemos deleitado
Como consultores especializados en lealtad, contamos con una amplia trayectoria en la creación y gestión de algunos de los programas de lealtad más exitosos a nivel mundial, abarcando múltiples industrias en entornos B2B y B2C.
Trusted by leading brands worldwide
Loyalty & Reward Co has delivered more than 160 loyalty projects across 13 years for brands in North America, LATAM, Europe, Asia Pacific and the Middle East. Clients include McDonald’s, Visa, Schneider Electric, Commonwealth Bank, Shiseido, KFC, Rip Curl, Gillette, NRMA and Footasylum.
GLOBAL RECOGNITION
Award-winning programs
Congratulations to our Loyalty & Reward Co clients that have won major loyalty awards around the world.
Award-winning Loyalty Programs
Programs designed and delivered by Loyalty & Reward Co have been recognised at major industry awards including the Loyalty & Engagement Awards, International Loyalty Awards, Loyalty360 Awards and Asia Pacific Loyalty Awards. Award-winning client programs include work delivered for Australian Venue Co, Boehringer Ingelheim, Manscaped, The Iconic, Luxury Escapes, IGA, NRMA Insurance and Nahdi.
CLIENTES DESTACADOS
Casos de éxito
Desarrollamos programas de lealtad de gran impacto. Descubra cómo hemos solucionado problemas y alcanzado el éxito con algunas de las mejores marcas del mundo a través de nuestra asesoría y gestión de programas de lealtad.
Compartimos todo el conocimiento que podemos
La lealtad es nuestra obsesión
Nuestros consultores de lealtad, galardonados en su campo, siempre están al tanto de las últimas tendencias globales, capacitan a profesionales del marketing y, de hecho, son los autores de el mejor libro de lealtad en la industria.
LIBRO
Loyalty Programs: The Complete Guide (3rd Edition)
The most comprehensive book on loyalty programs available. It combines academic research, loyalty psychology, and global industry expertise to deliver a complete view of every aspect of loyalty program theory and practice. Now in its third edition.
DIRECTORY
Loyalty Technology Solutions Directory
A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
CURSO
Programas de Lealtad: La Maestría Completa
Lea las últimas opiniones de nuestros expertos
How Do You Prove a Loyalty Program Directly Drove the Behaviour?
Loyalty program members spend more than non-members. That gap is the most quoted figure in loyalty measurement, and it is the least reliable. This is because the...
Where Brands Can Start With Data Enrichment Through Their Loyalty Program
As a loyalty consultant, data enrichment is always one of the key priorities of a business looking to design or enhance an existing loyalty program. A loyalty...
Loyalty Program Data Privacy: What Happens When a Member Asks What You Hold?
In August 2026, Reece Rogers, a senior writer at WIRED, asked McDonald's for a copy of the personal data held against his loyalty account. He received 515 pages.1...