We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight
The world’s only global pure-play loyalty consultancy
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Noticias y tendencias
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay. According to the hotels themselves, daily room cleaning is one of the most environmentally damaging...
Same, same, but different? Why member benefit programs are losing their power
Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are customers of. On paper, this sounds like a golden age of customer value. In reality, many of these...
Afterpay Plus is a $120/year answer to a question nobody asked
I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading it. It was a subscription program. Afterpay Plus, $9.99/month, gives me a virtual Mastercard so I can use...
Generamos valor
Diseño
Analizamos a fondo su base de datos y perfil de clientes, y le ayudamos a crear su programa de lealtad
Desarrollamos una estrategia integral para atraer, fidelizar y deleitar a sus clientes
Implementación
Evaluamos y seleccionamos la tecnología más adecuada para su programa
Implementamos y lanzamos con éxito su programa
Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
Clientes de primera exigen un trabajo de primera
Marcas que hemos deleitado
Como consultores especializados en lealtad, contamos con una amplia trayectoria en la creación y gestión de algunos de los programas de lealtad más exitosos a nivel mundial, abarcando múltiples industrias en entornos B2B y B2C.
GLOBAL RECOGNITION
Award-winning programs
Congratulations to our Loyalty & Reward Co clients that have won major loyalty awards around the world.
CLIENTES DESTACADOS
Casos de éxito
Desarrollamos programas de lealtad de gran impacto. Descubra cómo hemos solucionado problemas y alcanzado el éxito con algunas de las mejores marcas del mundo a través de nuestra asesoría y gestión de programas de lealtad.
Compartimos todo el conocimiento que podemos
La lealtad es nuestra obsesión
Nuestros consultores de lealtad, galardonados en su campo, siempre están al tanto de las últimas tendencias globales, capacitan a profesionales del marketing y, de hecho, son los autores de el mejor libro de lealtad en la industria.
LIBRO
Loyalty Programs: The Complete Guide
Disponible en inglés, este libro ofrece una visión global y completa de todos los aspectos de los programas de lealtad. Incluye investigaciones académicas, estrategias de fidelización de clientes, psicología de la lealtad y experiencia en la industria.
DIRECTORY
Loyalty Technology Solutions Directory
A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
CURSO
Programas de Lealtad: La Maestría Completa
Lea las últimas opiniones de nuestros expertos
What BTS Can Teach Brands About Human-Centric Loyalty
Transactional loyalty and emotional loyalty are not the same thing. A customer might stay because the rewards are convenient. Because the friction of leaving feels...
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
Same, same, but different? Why member benefit programs are losing their power
Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are...