Loyalty & Reward Co’s CEO Philip Shelper was recently a guest on Annex Cloud’s loyalty podcast ‘Get Personal with Loyalty’ to discuss the importance of personalisation and the challenges brands face around collecting and leveraging data.
Temas principales
- 3 key aspects of personalization to consider
- Key challenges around effectively collecting and leveraging data
- Where most brands get stuck plus simple steps brands can take to make loyalty more manageable
