Loyalty & Reward Co are proud to announce the launch of the Loyalty Technology Solutions Directory - a dedicated resource to help businesses make sense of...
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Scott Harrison
The Ultimate Loyalty RFP Template: What to Include When Going to Market
A practical guide for CMOs, Heads of Product, and Loyalty Leaders on selecting the right loyalty platform - complete with evaluation criteria, pricing...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...
Loyalty Messaging That Works: Positioning Your Program for Success
A well-engineered loyalty program means nothing if customers do not understand how to derive value from it. Lately, we have been working with several clients to...
9 Insights from Loyalty Summit 2024: Key Trends and Conversations in Travel, Hospitality, and Airlines
Loyalty & Reward Co's American team attended Loyalty Summit 2024 (as Gold Sponsors), where industry leaders gathered to explore the evolving landscape of...
Loyalty Fraud: The Risks of Members Engaging in First Party Fraud
First-party fraud is a deceptive practice where a member of a loyalty program exploits the system for personal gain, often in ways that are difficult to detect....
Do Loyalty Programs Work? Just Ask Bath & Body Works
My Bath & Body Works Rewards, launched nationally in the US in 2022, has rapidly become a standout example of a successful loyalty program. The program has not...
Google’s Cookie Pivot: What It Means for Loyalty Programs and Data Privacy
In a surprising turn of events, Google has announced a halt to its plans for phasing out third-party cookies in Chrome. This development, coupled with Apple's...
Aumente su experiencia con los Programas de Lealtad: La Maestría Completa, ¡ahora con certificación CPD!
¡Nos emociona anunciar que nuestro curso Programas de Lealtad: La Maestría Completa, ha recibido oficialmente la certificación CPD!...
CRMC 2024: 5 ideas clave para programas de lealtad en una era de transformación acelerada
CRMC 2024 en Chicago terminó, dejando a los asistentes con valiosos conocimientos de las principales marcas minoristas y proveedores de soluciones. Para Loyalty & Reward Co, la...
Programas de Fidelización en Shopify: La Guía Definitiva Para eCommerce
Crear una base de clientes fieles puede cambiar las reglas del juego de cualquier empresa de comercio electrónico. Como consultores de fidelización, sabemos de primera mano que los programas de...
17 Best Loyalty Software Platforms: Comparison Guide 2025
Escrito por Scott Harrison y Eli Maynard En el panorama empresarial moderno, los programas de fidelización se han convertido en herramientas...