The Ultimate Guide to the Raising Cane's Caniac Club From a single chicken finger restaurant near the North Gate of Louisiana State University in 1996 to nearly...
Todos los 'insights' de nuestro equipo de expertos
Guías
How Loyalty Programs Are Driving Financial Inclusion in Southeast Asia
Southeast Asia is home to over 650 million people, a young and digitally connected population, and one of the fastest growing loyalty markets on the planet. The...
Luxury loyalty is booming. You just might not see it.
A few weeks ago, some of the Loyalty & Reward Co team took a little field trip into the luxury floors of David Jones. We weren’t browsing for ourselves. We...
Re-Designing a Stagnant Loyalty Program: 9 Signs You Need a Strategic Makeover (And How to Fix It)
Customers join plenty of loyalty programs, but actively use only a select few. Participation alone does not prove loyalty, and it certainly doesn’t guarantee...
La verdadera historia de los programas de fidelización
Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...
Attitudinal Loyalty: The Psychology Behind Customer Relationships
Customer loyalty presents a fascinating paradox. 75% of consumers declare brand loyalty, yet only 25% show consistent loyal purchasing behavior. The gap between...
Master Guide: Sephora Beauty Insider Explained
Just as savvy consumers save an average of $410 annually by switching auto insurance providers, smart shoppers can maximize their beauty spending through the...
The Ultimate Guide to Hardee’s My Rewards
Did you know that 57% of consumers spend more on brands they're loyal to? However, many fast-food lovers miss out on free food and exclusive deals simply...
Navigating Loyalty Programs in Central America
Central America is a region rich in history, vibrant culture, and emerging economic potential. Spanning countries like (but not restricted to) Guatemala, Honduras,...
Cómo nombrar su programa de fidelización
Un programa de fidelización bien diseñado fomenta la lealtad a la marca, impulsa la repetición de negocios y proporciona datos valiosos sobre las preferencias y comportamientos de los clientes. Sin embargo,...
Programas de Fidelización en Shopify: La Guía Definitiva Para eCommerce
Crear una base de clientes fieles puede cambiar las reglas del juego de cualquier empresa de comercio electrónico. Como consultores de fidelización, sabemos de primera mano que los programas de...