If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making...
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Stacey Lyons
Are you practicing loyalty program hygiene during COVID-19?
Personal hygiene like washing hands, covering coughs and cleaning surfaces is critical to staying healthy during this time. Good personal hygiene practices are...
Building habits, builds loyalty: the top 3 brands building habits right now.
Habits are at the core of many of our consumption decisions. Charles Duhigg, the author of ‘The Power Of Habit’ has actually said that 45% of consumer behaviour is...
I am a Millennial. Here’s how to engage me.
Millennials have more spending power than all the audiences before us. We also act differently to all the audiences before us. Our buying habits are actually...
10 things I love about Ritual Rewards…
I love your simple points-based model, easy to join and understand I love your sleek app design, which is always ready in my hand. I love your café...
When gym is life (and a lot of money)
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer...
New Apple Credit Card providing pretty substantial rewards
Apple are going to be rolling out a credit card, in partnership with Goldman Sachs and Mastercard later this year and the rewards are compelling. No frequent flyer...
Are KIA steering customers towards real benefits?
Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP, promoting that they will be offering ‘huge discounts...
Hilton Honors falls short of expectations
In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations. Whilst exceeding...
Reinventing texting for customer retention
SMS isn’t innovative, and perhaps feels like an outdated or expensive channel with the rise of messaging apps and the cost-effectiveness of email, however if SMS...
Cadbury’s Eggcelent application of gamification
Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème Egg campaign in...
My Dad joined Uber Rewards and here’s his experience.
Uber selected Pittsburgh Pennsylvania to trial driverless Uber Cars, and now ‘The Burgh’ has also been selected as the first city to roll out the highly...