Editor’s note, April 2026: This article was first published in January 2023 and reviews the Petco Vital Care loyalty program at the time of launch. Since then,...
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The Ultimate Guide To Chick-fil-A One
Did you know that 57% of consumers spend more on brands they're loyal to? That's exactly why Chick-fil-A One® has become one of America's most successful...
Take a look inside the ‘PlayStation Stars’ loyalty program
Editor’s note (April 2026): This article was first published in 2022, shortly after PlayStation Stars launched. Since then, Sony has announced that the program is...
The Ultimate Guide to M&S Sparks
For over 140 years, Marks & Spencer has been one of Britain's most trusted and best-loved retailers. The business spans food, fashion, home and beauty, serving...
The Ultimate Guide to Discovery Vitality
There are loyalty programs, there are wellness programs, and then there is Discovery Vitality. Since its launch in 1997, Vitality has occupied a category of its...
Afiliación a lululemon: ¿Merece la pena sudar?
Editor’s note: This article was first published in 2023. The original post appears below, followed by an update on how lululemon’s loyalty strategy has evolved...
St Valentine Love at First Purchase… Ghosted by Loyalty
I actually hate writing blogs about loyalty failures, but here we are. This is a lesson in how not to build customer loyalty. With Mother’s Day around the corner I...
Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Editor’s note (April 2026): This post was originally published in August 2021 and has been updated to reflect changes to Raising Cane's Caniac Club, including the...
Ryanair launches new annual membership
Editor’s note (April 2026): This post was originally published in 2019 and reflected Ryanair’s announcement of Ryanair Choice at that time. Since then, Ryanair...
Aldi loyalty program, a different approach
Originally published in 2022. Updated in April 2026 to reflect that Aldi’s Pointless Points campaign is no longer running. The supermarket sector in Australia is...
The Ultimate Guide To AMC Stubs
Whether you're a casual moviegoer or a dedicated film buff, understanding the AMC Stubs membership options can save you significant money on tickets, concessions,...
The Essentials of PayPay Japan’s Loyalty Program
PayPay is one of the most compelling examples in Asia of how a mobile payments platform can evolve into a powerful, mass market loyalty ecosystem. Launched in...