Loyalty programs are designed to create a mutually beneficial relationship where brands get repeat business and in return, customers get rewarded. Yet despite...
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Artículos
What Customers Lose When Finance Wins
Companies launch loyalty programs to acquire new customers, drive incremental sales, repeat purchases, frequency, share of wallet, etc... pick your KPI. And yet,...
Loyalty and Revenue Management Explained
A simple guide to understanding how yield optimisation and customer loyalty can work together to create sustainable growth. Every business that sells a limited...
The Data Bargain
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange,...
The Ultimate Loyalty RFP Template: What to Include When Going to Market
A practical guide for CMOs, Heads of Product, and Loyalty Leaders on selecting the right loyalty platform - complete with evaluation criteria, pricing...
Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack
In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t...
Loyalty in 2025: Breaking Through Saturation and Stagnation
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes –...
FIFA Rewards is a promising start, let’s just hope they don’t drop the ball
Cool move by FIFA to launch a FIFA REWARDS for fans. It’s something many of us probably thought should exist, and now it’s finally here. It’s currently in beta...
Part 6: Adapting to change in the future: Why microchange strategies are the future of business evolution
Emerging trends in change management have highlighted the significance of microchange strategies, which focus on small, orchestrated changes to drive larger,...
Part 5: The key steps to seamlessly integrate a loyalty program
Implementing a successful loyalty program can be a game-changer for organisations looking to enhance customer engagement and brand loyalty. However, driving change...
Part 4: Navigating loyalty transformations: The role of leadership and communication
Transforming a company's loyalty program is a multifaceted endeavour that requires strategic planning, robust communication, and the right leadership to ensure...
Part 3: Harnessing change management psychology in loyalty programs
Change management psychology is essential when introducing loyalty programs, as it revolves around understanding and influencing human behaviours, emotions, and...