Emerging trends in change management have highlighted the significance of microchange strategies, which focus on small, orchestrated changes to drive larger,...
Todos los 'insights' de nuestro equipo de expertos
Artículos
Part 5: The key steps to seamlessly integrate a loyalty program
Implementing a successful loyalty program can be a game-changer for organisations looking to enhance customer engagement and brand loyalty. However, driving change...
Part 4: Navigating loyalty transformations: The role of leadership and communication
Transforming a company's loyalty program is a multifaceted endeavour that requires strategic planning, robust communication, and the right leadership to ensure...
Part 3: Harnessing change management psychology in loyalty programs
Change management psychology is essential when introducing loyalty programs, as it revolves around understanding and influencing human behaviours, emotions, and...
Part 2: Mastering loyalty programs with change management theories
In a world where customer loyalty can make or break a business, organisations continuously seek new ways to engage and retain their clientele. Loyalty programs,...
Part 1: Understanding loyalty in the context of change
Businesses – good businesses – are always looking to evolve. This may be due to technology, customer needs, competitive advantage etc. One key facet that has...
What Survivor Can Teach Us About Customer Retention
The cutthroat world of Australian Survivor is currently airing with the second iteration of Brains v Brawn. There is so many reasons why Survivor is my favourite...
Burger King Serves Up Exclusive Daylight Savings & Pi Day Deals for Royal Perks Members
Burger King is rolling out exciting "daylight savings" and "Pi day deals" for its Royal Perks members. Starting March 9th, members can enjoy a full week of daily...
Loyalty Messaging That Works: Positioning Your Program for Success
A well-engineered loyalty program means nothing if customers do not understand how to derive value from it. Lately, we have been working with several clients to...
Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are powerful mechanisms for...
FMCG Loyalty Strategies: Preparing for the Future
FMCG companies are reassessing their loyalty programme strategies, as traditional models struggle to enhance deeper customer engagement. To achieve meaningful...
Why Loyalty Programs Fail: Lessons from ASOS, Amex and Barclays
Loyalty programs have become a cornerstone of customer retention strategies across various industries. However, not all loyalty initiatives achieve the desired...