As a loyalty consultant, data enrichment is always one of the key priorities of a business looking to design or enhance an existing loyalty program. A loyalty...
All the loyalty insights from our expert team.
Articles
Loyalty Program Data Privacy: What Happens When a Member Asks What You Hold?
In August 2026, Reece Rogers, a senior writer at WIRED, asked McDonald's for a copy of the personal data held against his loyalty account. He received 515 pages.1...
How to Present Loyalty ROI to your Finance Team
Many loyalty programs deliver genuine commercial value. The teams running them know it, the members feel it, and the data very often confirms it. Yet at budget...
PROVEN TACTICS TO BUILD THE BEST LOYALTY PROGRAMS
I have spent years inside loyalty programs, first as a member obsessing over my own points balances, and for the past eight years as a loyalty consultant at...
Do Loyalty Programs Work? Just Ask Lululemon
Lululemon is one of the most studied brands in global retail, and for good reason. The Vancouver based activewear company has grown from a single yoga store in...
How to Write FAQs for a Loyalty Program
A practical guide to structuring, writing, and future-proofing the FAQ page your members actually use. A loyalty program lives or dies by how well members...
How to Make Your Loyalty Program Visible in AI Search
Google announced the biggest change to its search product in more than 25 years at Google I/O in May 2026. The familiar list of ranked links is giving way to AI...
How Sustainability is Reshaping Loyalty
Loyalty programs have always reflected what brands think their customers value. For decades, that meant discounts, free products, and status perks. But something...
Serie de Psicología de Lealtad: Teoría de la Identidad Social
Cientos de miles de pasajeros se mueven cada día entre Santiago, Lima, Bogotá y São Paulo. Parejas, familias, ejecutivos y viajeros solitarios... todos pasan por...
What BTS Can Teach Brands About Human-Centric Loyalty
Transactional loyalty and emotional loyalty are not the same thing. A customer might stay because the rewards are convenient. Because the friction of leaving feels...
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
Same, same, but different? Why member benefit programs are losing their power
Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are...
Let's talk
