While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on...
Todos los 'insights' de nuestro equipo de expertos
Artículos
Una propuesta de valor real sigue siendo la clave del éxito de los programas de fidelización de pago
Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons: There’s an...
We’re experimenting on our children (again) in the name of loyalty research.
Loyalty & Reward Co are big supporters of the scientific method in determining new approaches to drive member engagement for loyalty and rewards...
The future of email marketing is video. The tech is ready now.
As a loyalty consultant, I belong to well over one hundred loyalty programs, and the one glaring consistency among all of them is the proliferation of marketing...
Point Of Sale still the best place to recruit loyalty program members
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty programs among US consumers...
Los programas de fidelización con tarjetas de café salvarán el mundo
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed to...
The Plastic Loyalty Membership Card Will Soon Be Replaced By . . . You
Most loyalty programs still require members to carry a plastic loyalty card around in their wallet. For the last several years industry commentators have been...
Sorry! Your massive eDM open rate is a lie.
Back in 2008, I joined Qantas Frequent Flyer, and worked in the Program Design team for nearly 4 years. That period was a golden one for Qantas Frequent Flyer; the...
Breaking News: Google Maps discovers Skull Island, home of King Kong!
Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location...
Loyalty Points which don’t expire. Coming soon.
A grassroots campaign led by Canadian MP Arthur Potts aims to push a bill through the Canadian Parliament which would prevent loyalty programs from expiring a...
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for...
Deloitte declares Blockchain as the future of loyalty. We disagree.
Deloitte released a report last week where they explore the role Blockchain technology can play in loyalty programs. The basis of the report is that many loyalty...