As loyalty consultants, we use loyalty psychology to strengthen loyalty program strategy and influence customer behaviour. Expectancy theory of motivation (Vroom,...
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En Japón, la lealtad está en todas partes.
Editor’s note, May 2026: This article was first published in October 2023. We reviewed it in May 2026 to check current links, program references and examples of...
Subscription Didn’t Create Loyal Customers. It Created Convenient Ones
DTC brands are moving into retail, and the shift is exposing something the subscription model quietly obscured. Subscription was never really a loyalty mechanic....
Do Loyalty Programs Work? Just Αsk Tesco
Do loyalty programs work? Just ask Tesco
Inject randomness into your loyalty program to boost engagement
Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...
10 Ways To Vamp Up Your Loyalty Program This Holiday Season
The holiday season is a time of heightened consumer activity, with people eagerly seeking the perfect gifts for their loved ones. For businesses, this presents a...
Your Loyalty Program Is Your Most Valuable Data Asset
The conversation about loyalty programs has shifted. For years, the debate centred on reward economics: are points too expensive? Is the tier structure right? Are...
M&S Transforms Sparks: Pounds Not Points, Personalisation Everywhere
Marks & Spencer has relaunched its Sparks loyalty program with a fundamental shift in strategy: real money rewards deposited into a digital wallet, AI-powered...
Differences in Consumer Behaviour are Driven by Disposable Income, not Generational Cohorts
The loyalty industry has developed a comfortable habit of explaining consumer behaviour through a generational engagement lens. Gen Z want instant rewards. Boomers...
Do Loyalty Programs Work? Just Ask Auchan.
Auchan loyalty programs are not the most visible in global loyalty conversations. That is partly a function of geography; the French hypermarket group operates...
Should Australia Ban Frequent Flyer Programs to Break the Aviation Duopoly?
Tim Jordan built Bonza from an idea formed on his verandah, watching a Qantas plane fly overhead. Fifteen months and one million passengers later, it was gone. In...