La mayor parte de la atención del sector de la fidelización se centra en programas orientados al consumidor (B2C). Sin embargo, los programas de empresa a empresa (B2B) también pueden...
Todos los 'insights' de nuestro equipo de expertos
Guías
Vinculación de tarjetas y cuentas bancarias en los programas de fidelización
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks,...
Fidelización Web3: Una introducción
Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since...
Panorama de los programas de fidelización por suscripción de pago
Subscription programs (also known as paid-membership or premium loyalty programs) can be witnessed across a multitude of industries particularly travel and retail....
Choosing the right Loyalty Program Rewards: Efficient Rewards are Best
Rewards play a critical role in driving member acquisition, engagement and retention. People are motivated to join loyalty programs based on the promise of value....
Juegos y programas de fidelización: Fidelizar a través del juego
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
Health Insurance: A Comparison of Loyalty Programs
Health insurance, like many utility services, is a given for most Australians. Being an essential service, customers are always on the lookout for value. There are...
Programas de fidelización Web3 y NFT: La próxima evolución de los premios y la fidelización de clientes
Could Web3 and NFTs be the future of loyalty programs and how brands recognise and reward true customer loyalty? People’s interest in blockchain and digital assets...
Estrategias de remisión que debe conocer
Estrategias de recomendación que debe conocer Los programas de recomendación deben formar parte de su estrategia global de fidelización, para asegurarse de que está sacando el máximo...
Loyalty Program Fraud: The $1 Billion Issue
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to...
He aquí cómo los principales programas de fidelización obtienen beneficios de cientos de millones de dólares.
Globally, a small number of coalition loyalty programs are highly profitable, with their annual billings in the billions and profits in the hundreds of millions,...
