In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t meet modern customer expectations.
In partnership with Omnivy – experts in loyalty system integrations – we have co-authored “Loyalty Program Stuck in Stone? Time to Upgrade Your Tech Stack”. The article highlights that when loyalty initiatives plateau—due to sluggish integrations, siloed data, or manual processes—it’s a clear sign your technology needs an overhaul.
The article explores why legacy loyalty platforms often fail to deliver:
- They are ill-equipped for omnichannel operations
- Struggle to synchronise customer data across systems
- Lack real-time analytics
It makes a compelling case for adopting a composable, API-first tech stack—one that brings flexible integration, unified customer records, seamless communications, data-driven insights, and secure identity management all under one roof.
What you’ll learn
- Why “all-in-one” loyalty platforms create blockers
- What composable loyalty is and what it isn’t
- How to build a modular stack, one use case at a time
- How to identify and remove the bottlenecks in your loyalty architecture
Read the full article
To read the article, check out the original post: Omnivy: Loyalty Program Stuck in Stone?
You can also discover our previous article “Loyalty in 2025: Breaking Through Saturation and Stagnation” where you can learn more about how to evolve your loyalty program in a crowded market.
Want to discuss further? Get in contact with our expert consultants to learn more about how you can optimise your loyalty program.
