Everybody hates your brand is a weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand to marketing careers.
Recently Philip Shelper was interviewed by Rob Voase about the value of loyalty programs, their future (including Blockchain) and the ups and downs of running your own business.
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...
For over 140 years, Marks & Spencer has been one of Britain's most trusted and best-loved retailers. The business spans food, fashion, home and beauty, serving...
There are loyalty programs, there are wellness programs, and then there is Discovery Vitality. Since its launch in 1997, Vitality has occupied a category of its...