Most consumers now belong to multiple loyalty programs. Canadians are active in an average of 15 programs, according to the Bond Loyalty Report, and Australians in...
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Philip Shelper
The future of loyalty is . . . robots
Loyalty programs typically depend on people. A member shows a card, opens an app, checks a balance, and decides when to redeem, while staff at the counter, the...
HeyMax First “fly now, earn later” review
Most loyalty programs are built on deferred gratification. Members spend over a period of time, watch a balance accumulate, and aim for a desired, future reward....
The Ultimate Guide To GrabCoins
Since Grab began rewarding riders for their everyday journeys, its loyalty program has become the beating heart of the largest consumer app in Southeast Asia. In...
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
3 tipos de programas de fidelización financiados por comerciantes
Editor’s note, May 2026: This article was first published in October 2022. It has been updated to reflect current merchant funded loyalty program models, including...
Do Loyalty Programs Work? Just Αsk Costa Coffee
Editor’s note, May 2026: This article was first published in October 2024. We updated it to reflect current Costa Club benefits and answer the question, “Do...
Is Underberg the perfect lockdown loyalty program?
Editor’s note, May 2026: We first published this article in August 2021 during COVID-19 lockdowns. Underberg’s Tops & More loyalty program is still active in...
The Ultimate Guide to the JOE & THE JUICE Loyalty Program
Since opening its first store in a corner of Copenhagen's lifestyle shop Rue Verté in 2002, JOE & THE JUICE has grown from a single juice bar into a global...
Do Loyalty Programs Work? Just Αsk Tesco
Do loyalty programs work? Just ask Tesco
The Ultimate Guide to Popeyes Rewards
On August 12, 2019, Popeyes Louisiana Kitchen posted a single tweet comparing its new Chicken Sandwich to a rival's, and the response changed the fast food...
Inject randomness into your loyalty program to boost engagement
Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...