Founded in Melbourne, Australia in 2013 Luxury Escapes is the go-to destination for exclusive, handpicked getaways across the globe.
Desafío
Luxury Escapes, a global leader in premium travel bookings with 7M+ members, sought a loyalty program to reposition itself beyond flash sales. The objective: boost retention, frequency, and cross-sell higher-margin products while increasing customer acquisition through strategic partnerships and recurring revenue streams.
Solución
Loyalty & Reward Co designed a points and tier-based program offering exclusive benefits - lounge access, VIP events, upgrades, and surprise gifts. Development of a proprietary points pricing model calculates earn and burn rates based on product margin, inventory, and tier level. Plus, additional commercialization opportunities via partners and subscriptions.
Impacto
- Launch of subscription component, generating recurring revenue
- Improved brand perception as a full-service travel hub
- Secured long-term operational sustainability through optimal technology integration
- Projected increased purchase frequency and customer lifetime value
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