Editor’s note, May 2026: This article was first published in September 2024. It has been updated to reflect current MyMcDonald’s Rewards performance, reward tiers...
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loyalty strategy
Why Loyalty Programs Fail: Lessons from ASOS, Amex and Barclays
Loyalty programs have become a cornerstone of customer retention strategies across various industries. However, not all loyalty initiatives achieve the desired...
Do Loyalty Programs Work? Just ask Domino’s Pizza
In the quick service restaurant (QSR) industry, having a loyalty program strategy is often seen as a hygiene factor. Something that needs to be in place just to be...
Do Loyalty Programs Work? Just ask Revolution Beauty
In the retail cosmetics industry, an effective loyalty program strategy is critical to drive customer acquisition, spend and retention. Revolution Beauty...
Hugo Boss innova lanzando un programa Web3
Loyalty & Reward Co se complace en ver cómo su cliente Hugo Boss lleva la lealtad al siguiente nivel con el lanzamiento de HUGO BOSS XP, que combina...
¿Funcionan realmente los programas de fidelización?
En los últimos años, los programas de fidelización se han convertido rápidamente en un elemento básico para las empresas que buscan redefinir la relación entre marca y cliente. Lo que antes era un...