Con el aumento de la prevalencia y la popularidad de los programas de beneficios para socios (en los que los programas de fidelización ofrecen a sus miembros...
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Beneficios para los miembros
Beneficios para los miembros de Bayfield: La decepción local
Pequeñas empresas y enfoques locales del diseño de programas de fidelización A muchas empresas les gusta conceder títulos a sus clientes. Esto es aún más frecuente en las empresas...
Everyday Extra: El nuevo programa de suscripción de Woolworths
Woolworths continue to expand its Everyday Rewards program with the launch of a new subscription service, Everyday Extra. The launch of Everyday Extra from...
Programa Función de Belleza con Beneficios
Function of Beauty is an American haircare provider that began by specialising in personalised formulas to fit individuals. Customers can customise everything from...
Airlines can better utilise back-of-seat screens to boost member exclusivity
In 1988, the Airvision company introduced the first back-of-seat inflight systems using LCD technology for Northwest Airlines. The introduction of this...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
La estrategia de fidelización de Rappi
Así como en el resto del mundo, desde el inicio de la pandemia, el uso de los servicios de comida a domicilio se disparó en América Latina. Dichos servicios...
Formula 1 enters the loyalty space
The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on...
Maldives Border Miles, a country loyalty program
The Maldives is a postcard destination that represents that idyllic holiday everybody would like to take. Imagine sunbathing in one of those soft white powdery...
Trafalgar VIT: A Missed Trip on Valued Rewards
With COVID-19 vaccines rolling in and international borders opening, travel is the one thing on everyone’s mind. After being starved of travel for over two years,...
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate...
Fabletics: How much would you pay for a membership?
Fabletics is a lifestyle brand that brings fashion and accessibility to customers through their fitness, loungewear and swimwear collections for men and women. The...