Since rebranding from the Creators Club in early 2022, adidas’ adiClub has grown into one of the most recognised and awarded loyalty programs in global sportswear. The program now operates in more than 50 countries, has accumulated approximately 240 million members worldwide, and was named the top apparel loyalty program in Bond’s Loyalty Report for 2024, marking the second consecutive year it received the honour.[1][2] adidas, headquartered in Herzogenaurach, Germany, delivered revenue of €23.7 billion in 2024, up 12% on a currency-neutral basis, with Europe its largest market at €7.6 billion in sales and 19% currency-neutral growth.[3][4]

As loyalty consultants, the Loyalty & Reward Co team have analysed hundreds of loyalty programs across every category. Few sportswear brands have managed to build a loyalty ecosystem that seamlessly integrates shopping, fitness, sneaker culture, and experiential rewards the way adidas has with adiClub. This guide breaks down exactly how adiClub works in Europe, how to earn and redeem points for maximum value, and what makes this program one of the most instructive case studies in sportswear and fashion retail loyalty design.

How adidas adiClub Works

adiClub is a free, four-tier loyalty program built around a points-and-levels mechanic that rewards members for shopping, staying active, and engaging with the adidas brand. The program operates across adidas.co.uk (and equivalent European country sites), the adidas app, the CONFIRMED app, the adidas Running app, and adidas retail stores throughout Europe.[5]

What sets adiClub apart from most retail loyalty programs is its dual-currency points architecture. Members earn two parallel balances simultaneously. Level Points determine your tier within the program, while Points-to-Spend function as a separate redemption currency. This dual structure means that redeeming points for rewards never affects your tier status, allowing members to spend freely without fear of dropping a level.[6]

Program Structure and Basics

The program’s foundation is built for accessibility and breadth of engagement. Here is how it works at a glance.

• Members earn 10 adiClub points for every £1 (or €1 in Eurozone markets) spent on eligible purchases through adidas channels.[7]
• Points are simultaneously credited to both the Level Points balance (which drives tier progression) and the Points-to-Spend balance (which can be exchanged for rewards).[8]
• There is no paid membership option, no annual fee, and no minimum spend to join.
• The program features four levels. Level 1 is free to join, Level 2 requires 1,000 Level Points, Level 3 requires 4,000 Level Points, and Level 4 requires 12,000 Level Points (thresholds may vary by European market).[9]
• All adiClub members receive free standard shipping and free returns on online orders.[10]
• Members can earn points not only through purchases but also by tracking workouts, writing product reviews, completing their profile, and participating in adidas events.[11]

Points Earning System

Earning points through adiClub is designed to reward members across multiple touchpoints, not just shopping. Here is a breakdown of how points accumulate.

Shopping. Members earn 10 points per £1/€1 spent on qualifying purchases made through the adidas website, the adidas app, the CONFIRMED app, or at adidas retail stores. Purchases of gift cards are excluded, and points earned on returned items are deducted from the member’s account.[12]

Fitness and Activity. This is the feature that most clearly distinguishes adiClub from competing programs. Members earn 2 points per kilometre tracked through the adidas Running app and 10 points per training session logged. Joining an adidas Runners community club awards 100 points. Partner fitness apps, including LES MILLS+, also allow members to earn up to 10 points per eligible workout per day.[13][14]

Engagement Activities. Members earn 100 points for creating an adidas account, 100 points for completing their profile, 50 points per product review, and 50 points for posting an outfit photo in the adidas app.[15]

Referrals. Members who refer friends to adiClub receive a discount voucher when their referral joins and makes a qualifying action.[16]

Points Expiry

adiClub operates two separate expiry rules reflecting its dual-currency design.

Level Points expire 12 months after they are earned, always at the end of the calendar month. For example, Level Points earned on 9 June 2025 would expire on 30 June 2026. If a member does not maintain the required number of Level Points within their 12-month requalification window, they are downgraded one level (not dropped to Level 1).[17]

Points-to-Spend can be retained for up to 36 months, provided the member earns points at least once every 12 months. If no new points are earned within a 12-month window, the Points-to-Spend balance expires at the end of the month, 12 months after the last earning activity. This rolling activity requirement is relatively generous, as even a single product review or tracked workout resets the clock.[18]

As loyalty program experts, the Loyalty & Reward Co team note that the soft downgrade mechanic (dropping only one level rather than resetting to Level 1) is a notably member-friendly design choice that reduces the frustration of status loss and encourages re-engagement rather than abandonment.

Getting Started with adiClub

Download and Setup

The adidas app is available for free on the Apple App Store and Google Play Store. The app handles shopping, adiClub rewards tracking, product launches, personalised recommendations, and access to member-exclusive deals. For sneaker enthusiasts, the CONFIRMED app provides dedicated access to limited-edition drops and raffles. The adidas Running app (formerly Runtastic) tracks fitness activities and syncs workout points directly to the member’s adiClub account.[19]

Account Registration

To create an account and join the program, members need to complete the following steps.

• Download the adidas app or visit adidas.co.uk.
• Create an account using an email address or sign in via Apple, Google, or Facebook.
• Complete the profile section to earn an additional 100 bonus points.
• Agree to the adiClub Terms and Conditions.
• Members can also join in-store at any adidas retail location by scanning a QR code or providing their details at the register.[20]

Joining takes less than two minutes. Members begin at Level 1 and can start earning points immediately on their first qualifying purchase or activity.

Welcome Offer

New members typically receive a welcome discount voucher upon joining adiClub. The standard welcome offer is a percentage-off voucher (commonly 20% off a first purchase), though the specific offer may vary by market and promotional period. Members also earn their first 100 Level Points and 100 Points-to-Spend simply for creating an account.[21]

How to Earn Points

Shopping Online, In-Store, and Through the App

Members earn 10 points per £1/€1 spent across all adidas-owned channels. Shopping through the adidas app provides the most seamless experience, with points credited automatically and access to app-exclusive products and launches that are not always available through other channels.[22]

In-store, members present their adiClub Pass (accessible through the adidas app or their online account profile) at the register to earn points on their purchase. The adiClub Pass displays a scannable barcode linked to the member’s account.[23]

As loyalty experts, the Loyalty & Reward Co team have consistently observed that programs which embed their best offers within their digital channel accelerate app adoption more effectively than those that treat digital as optional. adidas’ deliberate app-first strategy for adiClub reflects this principle.

Earning Through Fitness

What makes adiClub particularly distinctive in the loyalty landscape is its integration with physical activity. Members who use the adidas Running app earn 2 points per kilometre run and 10 points per training session. Those who join an adidas Runners community running club earn a one-time bonus of 100 points.[24]

Partner fitness integrations extend the earning ecosystem further. LES MILLS+ members can link their account and earn 10 adiClub points per eligible workout, capped at 10 points per day.[25]

This design choice positions adiClub as the only major sportswear loyalty program where members can meaningfully advance through tiers via physical activity rather than purchases alone. The 2023 adidas Annual Report highlighted this as a strategic differentiator, noting that the program was one of the only membership platforms where members could level up through physical activity.[26]

Non-Purchase Engagement

Beyond shopping and fitness, adiClub rewards a range of engagement activities.

• Product Reviews. Writing a review on the adidas website or app earns 50 Points-to-Spend per review.[27]
• Outfit Sharing. Posting a photo of an outfit in the adidas app earns 50 points.[28]
• Profile Completion. Filling out preferences and personal details in the member’s profile earns 100 points.[29]
• Event Participation. Entering draws, attending adidas-hosted events, and participating in community challenges can all earn points, with amounts varying by activation.[30]

The Four Membership Levels

adiClub uses a four-level structure that creates aspirational progression based on cumulative points earned within a 12-month membership year. Each level offers escalating benefits designed to reward and retain the most engaged members.

Level 1 (Free to Join)

The entry level is open to everyone with no minimum spending or activity requirement. Level 1 members receive the following benefits.

• Earn 10 points per £1/€1 spent
• Free standard shipping and returns on all online orders
• Access to members-only product releases
• Early access to select sales events
• Access to the CONFIRMED app for sneaker drops and raffles
• Welcome discount voucher upon joining[31]

Level 2 (1,000 Level Points)

Once a member accumulates 1,000 Level Points within their membership year, they are automatically elevated to Level 2. This can be achieved by spending approximately £100/€100, or through a combination of spending and non-purchase activities (for example, spending £70 plus writing a review, completing a profile, and logging 10 training sessions).[32] Level 2 members receive all Level 1 benefits plus the following.

• Member discount vouchers
• A birthday gift during the member’s birthday month
• 3 months of free premium access to the adidas Running and Training apps
• Access to exclusive Level 2 product drops and promotions[33]

Level 3 (4,000 Level Points)

The third level requires 4,000 Level Points, equivalent to approximately £400/€400 in spend if earned solely through purchases.[34] Level 3 members receive all Level 2 benefits plus the following.

• Priority customer service
• Priority access to high-demand (Hype) product launches
• Free product personalisation on select items, capped at 10 per membership year
• First access to new products before lower levels
• 6 months of free premium access to the adidas Running and Training apps[35]

Level 4 (12,000 Level Points)

The most prestigious level requires 12,000 Level Points, equivalent to approximately £1,200/€1,200 in spend if earned through purchases alone.[36] Level 4 members receive all Level 3 benefits plus the following.

• Level 4 member-exclusive experiences and tickets to premium events including VIP home game hospitality
• Priority access on the CONFIRMED app, boosting chances of securing limited-edition drops
• 12 months of free premium access to adidas Running and Training apps
• Opportunities to win signed products from adidas-sponsored athletes
• Access to “Train with your Hero” sessions with professional athletes
• Golden Ticket sweepstakes eligibility for exclusive product access[37]

To put these levels in context, a member who spends £100 in a membership year (approximately £8.33 per month) and completes their profile reaches Level 2. Reaching Level 4 through purchases alone requires £1,200 (approximately £100 per month), though active members who combine shopping with regular fitness tracking can reach this threshold more efficiently. The 2024 adidas Annual Report confirmed that adiClub members purchase 50% more often than non-members and deliver twice the lifetime value, demonstrating the program’s effectiveness at driving incremental commercial value.[38]

How to Redeem Rewards

Discount Vouchers

The most straightforward redemption option allows members to exchange Points-to-Spend for percentage-off discount vouchers. Vouchers range from 15% off for 800 points up to 30% off for 8,000 points. These vouchers can be applied at checkout on the adidas website, app, or in-store. However, there are restrictions. Only one voucher can be redeemed every 90 days, and vouchers typically cannot be combined with sale items or other promotional codes.[39]

Members-Only Products

adiClub periodically offers exclusive products that can only be purchased using Points-to-Spend. These “Points to Purchase” items are available through the adidas app and include exclusive colourways and limited-edition collaborations that are not available through standard retail channels.[40]

Exclusive Sneaker Redemptions

One of adiClub’s most celebrated features is the monthly opportunity for members to redeem points for exclusive sneakers. adidas designates specific shoes as the featured reward each month, with recent selections including Sambas, Handball Spezials, Mundials, and Bermudas. Quantities are limited and allocated through a points-based entry system.[41]

Partner Offers and Subscriptions

Members can exchange Points-to-Spend for subscriptions and vouchers from adidas partner brands. Current partner offerings have included Spotify Premium subscriptions (3-month and 12-month options), Strava Premium for runners, MyFitnessPal Premium, and MLS Season Pass on Apple TV. Partner offers rotate regularly and vary by market.[42]

Charitable Donations

adiClub allows members to contribute their Points-to-Spend to charitable causes. Members can donate to featured good causes directly through the app, aligning the loyalty program with adidas’ broader sustainability and social responsibility commitments. Donated points cannot be withdrawn or refunded.[43]

Raffles and Giveaways

Members can enter draws and raffles using their points for a chance to win premium prizes, including signed merchandise, event tickets, and exclusive product drops. Entry points are not refundable unless the member cancels before the draw commences.[44]

Redemption Process

Redeeming rewards is handled primarily through the adidas app, which provides the fullest range of redemption options. Members should take the following steps.

• Open the adidas app and navigate to the adiClub section.
• Browse available rewards including vouchers, products, partner offers, and experiences.
• Select a reward and confirm the points redemption.
• Vouchers will be added to the member’s account and can be applied at checkout. Physical rewards are shipped to the member’s registered address.[45]

In-store, members can access their discount vouchers through the adiClub section of the app and present them at the register during checkout.

Key Features and Experiences

The CONFIRMED App

The CONFIRMED app is adidas’ dedicated platform for sneaker culture and limited-edition product releases. adiClub members access the app as part of their membership, with higher-level members receiving priority access and improved chances in raffles for high-demand drops. The app serves as the primary channel for Hype product launches, exclusive adidas Originals releases, and limited-edition collaborations.[46]

adidas Runners

adidas Runners is a global running community with local chapters in cities across Europe and beyond. Members who join their local adidas Runners community earn adiClub points while gaining access to group runs, coached sessions, and community events. This integration reinforces the program’s positioning at the intersection of sport and lifestyle.[47]

Run for the Oceans

adidas’ annual Run for the Oceans initiative demonstrates how adiClub is used as a platform for purpose-driven engagement. The adiClub page for the adidas Finland site reported that 5 million participants helped clean up 500,000 pounds of plastic waste by tracking more than 56 million kilometres in the adidas Running app. Members earn adiClub points for participating, creating a direct connection between fitness, loyalty, and environmental impact.[48]

Members Week

adidas hosts an annual Members Week exclusively for adiClub members, offering exclusive access to unique experiences, product drops, and significant discounts (up to 40% off select styles). Members Week events typically run for one week in spring and serve as one of the program’s most anticipated engagement moments.[49]

Golden Ticket Sweepstakes

Through the CONFIRMED app, adidas has run Golden Ticket sweepstakes where a small number of lucky members win exclusive access to some of the brand’s most sought-after product drops. This surprise-and-delight mechanic creates buzz within the community and reinforces the aspirational appeal of higher-level membership.[50]

Tips to Maximise Your adiClub Membership

As loyalty program experts, we have identified the following strategies for getting the most from adiClub.

Track every workout in the adidas Running app. Even short training sessions earn 10 points each, and runs earn 2 points per kilometre. A member who runs 5 kilometres three times per week earns 30 points per week from running alone, adding approximately 1,560 points per year before any purchases. This can be the difference between Level 2 and Level 3 status.

Complete your profile and write reviews. These are the easiest free points available. A completed profile earns 100 points, and each product review earns 50 points. Writing reviews for your last 10 purchases earns 500 points at zero additional cost.

Use the adidas app for all purchases. The app provides the widest range of adiClub benefits and exclusive access to products and drops that are not available on the website or in-store.

Be strategic with voucher redemptions. Smaller point redemptions can deliver better percentage value. An 800-point voucher for 15% off a high-value purchase can deliver strong return value, while the 30% off voucher at 8,000 points requires significant accumulation.[51]

Do not overlook partner subscriptions. Smaller partner redemptions can offer excellent value. A 3-month Spotify Premium subscription at 500 points represents significant value relative to the points investment, particularly for members who would otherwise pay for the subscription.[52]

Download both the adidas app and CONFIRMED. Different apps serve different functions. The adidas app is your hub for shopping, rewards, and everyday loyalty features. CONFIRMED is essential for accessing sneaker drops and Hype launches.

Join your local adidas Runners chapter. The 100-point joining bonus is a one-time easy earn, and ongoing community run participation builds both fitness points and brand engagement.

Claim your birthday gift if you are Level 2 or above. Birthday gifts are available to Level 2+ members during their birthday month. Check the app during your birthday month to claim your reward.

Time large purchases around Members Week or sale events. adiClub members receive early access to sales, and Members Week offers exclusive discounts of up to 40% off. Combining early access with a voucher redemption can deliver substantial savings on high-value purchases.

Common Issues and Solutions

Even well-designed programs have friction points. Here are the most common issues adiClub members encounter and how to resolve them.

Missing points after purchase. If points do not appear within a few days of a purchase, ensure you were logged into your adiClub account at the time of purchase (online or in-app) or that you presented your adiClub Pass in-store. If points are still missing, contact adidas Customer Service with your order number and receipt.

Points deducted after return. All points earned on a returned item are deducted from your account. adidas also reserves the right to delay tier upgrades for a period equal to the applicable return period for the purchased product, ensuring that returns do not artificially inflate tier status.[53]

Voucher restrictions. Discount vouchers earned through adiClub cannot typically be used on sale items or combined with other promotional codes. Only one voucher can be redeemed per transaction and per 90-day period. Members who find their voucher is not working should check these restrictions first.[54]

Level downgrade. If you do not earn enough Level Points during your 12-month requalification period, you will be downgraded by one level (not reset to Level 1). Level Points earned after your most recent level upgrade count toward requalification. Your Points-to-Spend balance is not affected by tier changes.[55]

Confusion between Level Points and Points-to-Spend. This is one of the most common sources of confusion in the program. Level Points and Points-to-Spend are two separate balances. Spending your Points-to-Spend on rewards does not reduce your Level Points or affect your tier. Think of Level Points as status currency and Points-to-Spend as spending currency.[56]

Points not syncing from the Running app. Ensure your adidas Running app account is linked to the same email address as your adiClub account. Points from fitness activities may take up to 24 hours to sync. If the issue persists, try unlinking and relinking the accounts through the app settings.

Cannot find rewards in the app. The full range of adiClub redemption options is available primarily through the adidas app. The website offers a more limited selection. If you cannot see specific rewards, update the app to the latest version and check the adiClub section within your profile.[57]

The Psychology of adiClub

The behavioural design of adiClub is worth examining, and it is a program that loyalty researchers would find closely aligned with several established psychological principles.

Social Identity and Community Belonging

adiClub is designed to make members feel like part of something larger than a shopping transaction. The adidas Runners community, exclusive events, and the language of “Club” membership all tap into what Tajfel and Turner (1978) identified as social identity theory, the principle that people derive part of their self-concept from the groups they belong to. Research by Söderlund (2019) demonstrated that simply labelling customers as “members” rather than “customers” was sufficient to boost feelings of belonging and satisfaction.[58][59]

adidas takes this further by offering Level 4 members access to genuine community experiences, including training sessions with professional athletes, VIP match-day hospitality, and signed merchandise. Melnyk and Bijmolt (2015) found in a large-scale study across 24 loyalty programs that non-monetary discrimination between members and non-members (exclusive services, member-only events) was the single most effective loyalty program element for building durable loyalty.[60] adiClub’s experiential rewards align directly with this finding.

The Goal Gradient Effect and Tier Progression

The four-level structure draws on what Kivetz, Urminsky and Zheng (2006) identified as the goal gradient effect in loyalty programs. Their research showed that members accelerate their purchase frequency as they approach a reward threshold, with inter-purchase time decreasing by 20% from the first to the last step of the reward cycle.[61]

adiClub’s Level 2 threshold of approximately £100 in spend is deliberately positioned to be within easy reach for even casual adidas shoppers, particularly when non-purchase earning activities are factored in. This places a meaningful proportion of the member base within striking distance of the next level from their very first interaction, sustaining motivation across successive engagement cycles.

The Endowment Effect and Dual-Currency Design

The dual-currency architecture leverages the endowment effect, the psychological tendency for people to value something more highly once they feel they own it. By presenting members with two visible point balances, adiClub creates a dual sense of ownership. Members feel invested in both their tier status (Level Points) and their spending power (Points-to-Spend). The critical design insight is that redeeming Points-to-Spend does not diminish the tier balance, removing a common source of anxiety in single-currency programs where members hesitate to redeem for fear of losing status.[62]

Commitment Through Activity

The fitness-earning mechanic creates what Cialdini (1984) described as commitment and consistency. Members who begin tracking workouts through the adidas Running app develop a behavioural pattern that reinforces their connection to the brand. Each tracked run or training session is a micro-commitment that strengthens the member’s identification as an adidas user. The habit formation research of Wood and Neal (2007) suggests that repeated behaviours in consistent contexts become automatic, meaning that members who routinely track workouts in the adidas app create an engagement habit that extends well beyond the points themselves.[63][64]

This is reinforced by the Bond Brand Loyalty finding that consumers enrolled in engagement-rich programs like adiClub are four times more likely to increase their spending with the brand and twice as likely to advocate for it.[65]

How Does It Rate Against Loyalty & Reward Co’s Essential Eight Principles?

As a global loyalty consulting company, Loyalty & Reward Co has developed the Essential Eight principles. These are elements which appear in all best-practice loyalty programs. Here is how adiClub rates against each one.

Is it Simple?

The program’s surface mechanic is straightforward. Earn points, level up, unlock rewards. However, the dual-currency system (Level Points and Points-to-Spend) introduces a layer of complexity that can confuse new members. Multiple apps (adidas app, CONFIRMED, adidas Running) and the range of earning channels add further complexity. For deeply engaged members, this richness is a feature, but for casual participants, the program could benefit from clearer onboarding communication about how the two point balances work.[66]

Is it Valuable?

adiClub delivers strong perceived value, particularly at higher levels. The baseline earning of 10 points per £1/€1 spent, combined with discount vouchers of 15% to 30% off, provides a competitive return for a sportswear brand. The real value differentiation comes from experiential benefits that money cannot buy. Signed merchandise from professional athletes, VIP event access, exclusive sneaker drops, and training sessions with sporting heroes create a value proposition that extends well beyond percentage discounts. Partner subscription redemptions (Spotify, Strava) add further tangible utility.[67]

Is it Stimulating?

The program scores exceptionally well on stimulation. Monthly exclusive sneaker redemptions, rotating partner offers, Golden Ticket sweepstakes, Members Week events, seasonal sale early access, CONFIRMED app drop notifications, and the daily points-earning potential through fitness tracking all create ongoing reasons to engage. The cadence of new rewards and experiences is notably high compared to most retail loyalty programs.[68]

Is it Emotional?

Emotional engagement is arguably adiClub’s greatest strength and the dimension that most clearly differentiates it from competitors. According to Bond’s research, the program ranks high on metrics including emotional connection, relevance, and perceived value.[69] The ability to train with professional athletes, win signed merchandise, access VIP sporting events, and participate in purpose-driven initiatives like Run for the Oceans creates feelings of belonging, aspiration, and shared values that transactional discounts alone cannot replicate. This aligns with Melnyk and Bijmolt’s (2015) finding that experiential differentiation builds deeper and more durable loyalty than monetary incentives.[70]

Is it Complementary?

The program integrates deeply across the adidas ecosystem. Points earning works across the adidas website, the adidas app, the CONFIRMED app, the adidas Running app, LES MILLS+, adidas retail stores, and adidas Runners community events. The adiClub Pass provides a unified identity across online and offline channels. The breadth of earning and redemption touchpoints ensures that members can engage with the program regardless of whether they interact with adidas primarily as shoppers, fitness enthusiasts, or sneaker collectors.[71]

Is it Accessible?

Accessibility is a genuine strength. The program is free to join, available through multiple channels, and requires no prior spending or activity to start earning. Level 1 members receive meaningful benefits from day one, including free shipping, free returns, and access to members-only products. The fitness-earning mechanic means that members who cannot or do not wish to spend money can still progress through tiers, a design choice that broadens the program’s appeal beyond high-spending customers.[72]

Is it Differentiating?

adiClub differentiates meaningfully from competitors such as Nike Membership, which uses a perks-based model without traditional points or tiers. While Nike opts for a flat benefits structure, adiClub’s four-tier system with visible progression creates aspirational dynamics that a perks-only model does not. The fitness-earning mechanic has no meaningful equivalent in competing sportswear loyalty programs and directly reinforces the brand’s sporting heritage. The CONFIRMED app integration gives adiClub a structural advantage in sneaker culture that competitors have struggled to replicate.[73]

Is it Cost-Effective?

The program demonstrates strong cost-effectiveness at scale. With approximately 240 million members worldwide and reported metrics showing 50% higher purchase frequency and 2x lifetime value from members compared to non-members, the commercial return on loyalty investment appears substantial.[74] The fitness-earning mechanic is particularly cost-effective for adidas, as workout points cost essentially nothing to issue but drive significant engagement and brand affinity. The dual-currency system also creates natural breakage, as some members will accumulate Points-to-Spend that expire before they are redeemed, reducing the program’s liability profile.

Is it Evolving?

The program has evolved consistently since its origins. Key milestones include the 2017 launch of the Creators Club, the 2022 rebrand to adiClub with expanded earning channels, the introduction of the Points-to-Spend redemption system across 19 new countries in 2023, the LES MILLS+ fitness partnership in 2023, the expansion of partner subscription redemptions, and the ongoing development of experiential rewards including Golden Ticket sweepstakes and athlete-led experiences.[75][76] adidas’ 2024 Annual Report confirmed continued investment in digital capabilities and direct-to-consumer channels, both of which underpin the adiClub ecosystem.[77]

Conclusión

adiClub is one of the most comprehensive and intelligently designed loyalty programs in global sportswear retail. From a straightforward points-for-purchases mechanic that launched as the Creators Club in 2017, it has grown to approximately 240 million members worldwide and fundamentally reshaped how the sportswear industry approaches customer loyalty. The recognition as Bond’s top apparel loyalty program for multiple years is the kind of industry validation that few programs achieve.

The program’s strength lies in its seamless integration of three distinct value propositions. For shoppers, it offers competitive earn rates, generous discount vouchers, and early access to sales. For fitness enthusiasts, it rewards physical activity with points progression, creating an engagement loop that competing programs cannot match. For sneaker collectors and culture enthusiasts, it provides priority access to drops, exclusive colourways, and the CONFIRMED app ecosystem.

The dual-currency design (Level Points and Points-to-Spend) is a genuinely sophisticated piece of loyalty architecture. By separating tier qualification from redemption spending, adidas removed one of the most common friction points in traditional points programs, giving members the confidence to redeem rewards without jeopardising their status. This is a design choice that other brands would do well to study.

As loyalty experts, we rate adiClub as a best-in-class sportswear loyalty program, with particular strength in emotional engagement, fitness integration, and ecosystem breadth. For members seeking to maximise their value, the combination of strategic purchase timing around Members Week, consistent fitness tracking, regular review writing, and selective voucher redemption provides one of the most rewarding loyalty experiences available in European sportswear retail today.

For more information about the program, visit adidas.co.uk/adiclub or download the adidas app.

Referencias

[1] Loyalty & Customers. (2025). Adidas’ adiClub Loyalty Program Garners Top Honors. https://loyaltyandcustomers.com/news/adidas-adiclub-loyalty-program-garners-top-honors/

[2] Bond Brand Loyalty. (2024). The Bond Loyalty Report. https://www.bondbl.com/theloyaltyreport

[3] adidas Group. (2025). adidas Annual Report 2024, Income Statement. https://report.adidas-group.com/2024/en/group-management-report-financial-review/business-performance/income-statement.html

[4] adidas Group. (2025). adidas Annual Report 2024, Europe. https://report.adidas-group.com/2024/en/group-management-report-financial-review/business-performance-by-segment/europe.html

[5] adidas. (2026). adiClub Membership Program. https://www.adidas.co.uk/adiclub

[6] adidas. (2026). adiClub Terms and Conditions Framework (UK). https://adidasapp.adidas.com/legal/confirmed/en-GB/terms.html

[7] Points Insider. (2025). Adidas’ AdiClub. Three Stripes, Four Levels. https://www.pointsinsider.com/reviews/adidas-adiclub-three-stripes-four-levels

[8] adidas. (2026). What Are the adiClub Redemption Frequently Asked Questions. https://www.adidas.com/us/help/us-adiclub/what-are-the-adiclub-redemption-frequently-asked-questions

[9] Points Insider. (2025). Adidas’ AdiClub. Three Stripes, Four Levels. https://www.pointsinsider.com/reviews/adidas-adiclub-three-stripes-four-levels

[10] adidas. (2026). adiClub Membership Program. https://www.adidas.co.uk/adiclub

[11] adidas. (2026). adiClub Membership Program. https://www.adidas.com/us/adiclub

[12] adidas. (2026). adiClub Terms and Conditions Framework (UK). https://adidasapp.adidas.com/legal/confirmed/en-GB/terms.html

[13] Antavo. (2023). adiClub Membership Program Review. Run, Train, Earn. https://antavo.com/blog/adiclub-membership-program-review/

[14] LES MILLS+. (2026). What are adiClub Points and how can I earn them? https://support.lesmillsondemand.com/support/solutions/articles/6000267258-what-are-adiclub-points-and-how-can-i-earn-them-

[15] adidas. (2026). adiClub Membership Program. https://www.adidas.com/us/adiclub

[16] Appstle. (2024). Adidas AdiClub Loyalty Program Strategy. https://appstle.com/blog/adidas-adiclub-loyalty-strategy-shopify/

[17] adidas. (2026). adiClub Terms and Conditions Framework (UK). https://adidasapp.adidas.com/legal/confirmed/en-GB/terms.html

[18] adidas. (2026). adiClub Membership Program. https://www.adidas.com/us/adiclub

[19] adidas. (2026). adidas Apps. https://www.adidas.co.uk/apps

[20] Antavo. (2023). adiClub Membership Program Review. Run, Train, Earn. https://antavo.com/blog/adiclub-membership-program-review/

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