Psychology has demonstrated that consumers do not just feel emotional connections to preferred brands, but they adopt them as part of their identity. Tajfel (1978)...
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Amy Gavagnin
Next Best Action Platforms to Build Customer Loyalty
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry...
Buddies: A rewards program for man’s best friend
BLUE Buffalo is the proud manufacturer of quality pet foods, claiming to use only the finest natural grains and ingredients across their extensive range of meals,...
Lotería de viajes de Peach Airlines: Juegos y vuelos misteriosos Un nuevo giro en los programas de puntos de las aerolíneas
The loyalty currency (points) model is without a doubt, the most commonly used framework in major enterprise loyalty programs. This is particularly true for the...
Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but...
Burberry: Transforming luxury loyalty
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including:...
CrunchTime Active Rewards: New tech, cash, and a sprinkle of loyalty psychology
Crunch Fitness is a US-based gym franchisee operating over 400 gym centres across the US, Canada, Spain, Costa Rica, Portugal, and Australia. The brand is popular...
Target Shop+: Execution is critical to loyalty program success
Target is one of Australia’s most recognised department stores and offers affordably priced products across multiple categories including clothing, beauty,...
Rakuten: The rise of loyalty ecosystems
Loyalty programs have quickly become a popular business strategy for industries looking to capture a more robust and profitable customer base. However, many brands...
The Bubbler’s Club – Innovation in small business loyalty programs
Innovative loyalty programs are frequently considered to be the by-product of well-established corporate enterprises, many of whom possess the wealth and capacity...
Treasure Rewards : Let the ultimate bargain hunt begin!
TK Maxx has quickly become one of the most globally successful superstores around today, providing consumers with unique and quality products across fashion,...