En los últimos años, los programas de fidelización se han convertido rápidamente en un elemento básico para las empresas que buscan redefinir la relación entre marca y cliente. Lo que antes era un...
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Amy Gavagnin
The Benefits of Sustainability and Loyalty in Business
In today's business landscape, sustainability and customer loyalty have become critical components of a company's success. As a result, various businesses are...
Tendencias de la IA en fidelización
Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...
La nueva función de código QR de ShopBack hace que ganar cashback sea más fácil que nunca
ShopBack is a leading cashback program that has revolutionised how customers shop online. With a wide range of partner retailers and cashback incentives, the...
Marcos de fidelización: Sorpresa y deleite
The surprise and delight model focuses on providing members with periodic surprise gifts to elicit positive emotional responses and build attitudinal commitment....
Cómo crear un programa de fidelización de éxito: Un caso práctico de Oz World
Many businesses might measure the success of a loyalty program in its broad ability to topple competitors, capture the majority of market share and win over...
Marcos de fidelización: Créditos
This article is an excerpt from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon at at all leading book stores. A loyalty framework that has risen in...
Serie Psicología de la Lealtad: Teoría de la identidad social
Psychology has demonstrated that consumers do not just feel emotional connections to preferred brands, but they adopt them as part of their identity. Tajfel (1978)...
Next Best Action Platforms to Build Customer Loyalty
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry...
Buddies: A rewards program for man’s best friend
BLUE Buffalo is the proud manufacturer of quality pet foods, claiming to use only the finest natural grains and ingredients across their extensive range of meals,...
Lotería de viajes de Peach Airlines: Juegos y vuelos misteriosos Un nuevo giro en los programas de puntos de las aerolíneas
The loyalty currency (points) model is without a doubt, the most commonly used framework in major enterprise loyalty programs. This is particularly true for the...