Planeabas ir a El Palacio de Hierro a comprar zapatos y gastar USD$300 o USD$400. Pero ya estando ahí, también saliste con una bolsa increíble de Burberry de casi...
Todos los 'insights' de nuestro equipo de expertos
Federico Couret
Serie de Psicología de Lealtad: Heurística de Representatividad
1000 es evidentemente más que 10. Pero los dos números pueden representar exactamente lo mismo. Por ejemplo, en un programa de fidelización, 1000 puntos pueden...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Editor’s note, May 2026: This article was first published in July 2022. We updated it to reflect changes in affiliate marketing, cashback platforms and...
Serie de Psicología de Lealtad: El Efecto de Progreso Anticipado y de Aproximación a la Meta
Cuando sientes que estás avanzando, es más fácil que continúes lo que estás haciendo. Por eso encontramos barras de progreso en muchos ámbitos. Las barras de...
Serie de Psicología de la Lealtad: Teoría del Compromiso Conductual y Actitudinal
Puedes tener millones de clientes que visitan y compran todas las semanas contigo y al mismo tiempo ninguno de ellos prefiere tu marca. Cuando Netflix llegó...
En Japón, la lealtad está en todas partes.
Editor’s note, May 2026: This article was first published in October 2023. We reviewed it in May 2026 to check current links, program references and examples of...
The Ultimate Guide To Chick-fil-A One
Did you know that 57% of consumers spend more on brands they're loyal to? That's exactly why Chick-fil-A One® has become one of America's most successful...
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...
Aldi loyalty program, a different approach
Originally published in 2022. Updated in April 2026 to reflect that Aldi’s Pointless Points campaign is no longer running. The supermarket sector in Australia is...
When Everyone Has a Loyalty Program, the Program Is Not Enough
Businesses find competitive advantage by creating differentiators in their industry. Products or services that look, feel or behave unlike their competitors make...
What Customers Lose When Finance Wins
Companies launch loyalty programs to acquire new customers, drive incremental sales, repeat purchases, frequency, share of wallet, etc... pick your KPI. And yet,...
AAdvantage The First Modern Loyalty Program
After World War I, America was moving quickly into modernity with factories expanding, cities growing, and new technologies becoming part of daily life. Aviation...