Con el aumento de la prevalencia y la popularidad de los programas de beneficios para socios (en los que los programas de fidelización ofrecen a sus miembros...
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Hunter Murray
Serie Psicología de la Lealtad: Condicionamiento Operante
La teoría del condicionamiento operante (19481) fue desarrollada por un tipo llamado B.F. Skinner. Skinner era un profesor de psicología de la Universidad de Harvard...
Music festivals reward referrals and data
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a...
CBA’s engaging new program – Commbank Yello
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently...
What is a Loyalty Option and does it generate loyalty?
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto,...
Spotify Fans First – rewarding loyal listeners
Spotify is one of the largest music streaming service providers in the world. Born in Stockholm, Sweden, Spotify changed the music streaming game through a...
Treasury Wine Estates: Luxury Wine Vault
Treasury Wine Estates (TWE) is one of the largest wine companies in the world. With a portfolio of brands including Penfolds, Beringer, Wolf Blass, Matua and...
Levi’s Loyalty Around the World
Levi’s is an American clothing brand that has been around since the 19th Century. The creator of blue jeans, Levi’s has become part of the vocabulary for the...
Beem Rewards: More value in Gen Z’s app of choice
I’ve been using the Beem It app for a while now. Their referral program got me. $5 straight into my bank account when I referred a friend to the app. The reward no...
Manchester City “Cityzens” – How to create value for fans
As far as loyalty goes, sports fans are some of the most devoted and passionate followers of a brand in the world. I can’t think of another industry where the...
Dining is more rewarding with TheFork’s Loyalty Program
For those who don’t already know, TheFork is an online restaurant reservation platform acquired by TripAdvisor in 2014. Operating in Australia and Europe, diners...
Orangetheory Fitness – A lesson in generating loyalty
The “fit and healthy” trend has forced the fitness industry to rethink their model. Instead of individuals being told they need to keep fit and healthy (and...