As loyalty consultants, we use loyalty psychology to strengthen loyalty program strategy and influence customer behaviour. Expectancy theory of motivation (Vroom,...
All the loyalty insights from our expert team.
Kate Pay
Earn stamps and status with Hotels.com Rewards
Editor’s note, May 2026: We first published this article in March 2022 and originally reviewed the Hotels.com Rewards stamp-card program. Since then, Hotels.com...
Earn rewards on your steps with Sweatcoin
Editor’s note, May 2026: We first published this article in June 2022. We updated it in May 2026 to reflect the current Sweatcoin program. It was updated in May...
Take a look inside the ‘PlayStation Stars’ loyalty program
Editor’s note (April 2026): This article was first published in 2022, shortly after PlayStation Stars launched. Since then, Sony has announced that the program is...
Building emotional loyalty that goes beyond discounting
Building emotional loyalty is key to a successful loyalty program. As loyalty consultants we know that when margins tighten and consumers start counting every...
Why Customers Ignore Most Loyalty Programs
Loyalty programs are designed to create a mutually beneficial relationship where brands get repeat business and in return, customers get rewarded. Yet despite...
Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack
In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t...
Loyalty in 2025: Breaking Through Saturation and Stagnation
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes –...
Actively Manage Loyalty Programs to Drive ROI
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for influencing...
Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are powerful mechanisms for...
Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty...
How to Measure Loyalty ROI: A Practical Guide
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for generating...