In attempting to answer the question ‘Do loyalty programs work?”, this article explores Costa Club, examining key performance indicators to determine the success...
All the loyalty insights from our expert team.
Philip Shelper
Do Loyalty Programs Work? A review of scientific evidence
Loyalty programs have become a cornerstone of modern marketing strategies, prompting businesses to invest heavily in these initiatives. However, a critical...
Do Loyalty Programs Work? Just ask Tesco
Do loyalty programs work? Just ask Tesco
Loyalty Fraud: IHG Rewards & Hilton Honors suffer data breaches
Loyalty programs have been proven to boost customer acquisition, spend and retention across most industries. However, with an estimated US$320 billion of value...
Loyalty Programs: The Complete Masterclass
London, 12-13 November, 2024 The upcoming Loyalty Programs: The Complete Masterclass in London, 12-13 November 2024, will provide industry professionals with...
Do Loyalty Programs Work? Just ask Ulta Beauty
Ulta Beauty has delivered exceptional results with its Ulta Beauty Rewards program. This innovative loyalty program has played a significant role in the company's...
Do Loyalty Programs Work? Just ask Avis and Budget
Do loyalty programs work? The rental car industry is highly homogenised, with most consumers perceiving the colour of the logos as the main differentiator. A...
BYD cars, ships and loyalty programs
The Dawn of a New Era in Electric Vehicle Transportation In a significant move, BYD, the world's leading electric vehicle (EV) manufacturer, has recently...
Loyalty & Reward Co client Australian Venue Co a finalist for AMI Awards
Loyalty & Reward Co are thrilled to announced that loyalty payments app The Pass by Australian Venue Co has been nominated as a finalist in two categories at...
Loyalty & Reward Co client Australian Venue Co win big at 2023 Loyalty & Engagements Awards
Loyalty & Reward Co are thrilled to announce that loyalty payments app The Pass by Australian Venue Co won three trophies at the 2023 Loyalty & Engagement...
Creating Effective Loyalty Programs: The Role of Loyalty Consultants
Building customer loyalty is a vital component of business strategy for most companies, especially major brands. One of the effective ways to foster customer...
CoinBridge by Nayax: Revolutionising the loyalty industry by blending seamless payments with loyalty rewards
The Convergence of Payments and Loyalty As the loyalty landscape evolves, a new industry vertical is being created; the convergence of payments and loyalty...