Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution...
All the loyalty insights from our expert team.
Philip Shelper
Do Loyalty Programs Work? Just Ask Disney+
Disney has emerged as a major player in the streaming services industry with Disney+. Most interestingly, the entertainment giant has turned its streaming service...
The Ultimate Guide To AMC Stubs
Whether you're a casual moviegoer or a dedicated film buff, understanding the AMC Stubs membership options can save you significant money on tickets, concessions,...
Do Loyalty Programs Work? Just ask Costa Coffee
In attempting to answer the question ‘Do loyalty programs work?”, this article explores Costa Club, examining key performance indicators to determine the success...
Do Loyalty Programs Work? A review of scientific evidence
Loyalty programs have become a cornerstone of modern marketing strategies, prompting businesses to invest heavily in these initiatives. However, a critical...
Do Loyalty Programs Work? Just ask Tesco
Do loyalty programs work? Just ask Tesco
Loyalty Fraud: IHG Rewards & Hilton Honors suffer data breaches
Loyalty programs have been proven to boost customer acquisition, spend and retention across most industries. However, with an estimated US$320 billion of value...
Loyalty Programs: The Complete Masterclass
London, 12-13 November, 2024 The upcoming Loyalty Programs: The Complete Masterclass in London, 12-13 November 2024, will provide industry professionals with...
Do Loyalty Programs Work? Just ask Ulta Beauty
Ulta Beauty has delivered exceptional results with its Ulta Beauty Rewards program. This innovative loyalty program has played a significant role in the company's...
Do Loyalty Programs Work? Just ask Avis and Budget
Do loyalty programs work? The rental car industry is highly homogenised, with most consumers perceiving the colour of the logos as the main differentiator. A...
BYD cars, ships and loyalty programs
The Dawn of a New Era in Electric Vehicle Transportation In a significant move, BYD, the world's leading electric vehicle (EV) manufacturer, has recently...
Loyalty & Reward Co client Australian Venue Co a finalist for AMI Awards
Loyalty & Reward Co are thrilled to announced that loyalty payments app The Pass by Australian Venue Co has been nominated as a finalist in two categories at...