Starbucks' recent venture into the world of blockchain technology and non-fungible tokens (NFTs) has sparked both excitement and scepticism within the industry....
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Photios Georgiou
Subway My Way Loyalty Program
Subway, the popular sandwich chain, offers a loyalty program called Subway My Way in the US that rewards customers for their purchases through deals and points...
Effect of Maslow’s Hierarchy of Needs on Loyalty Programs
Maslow’s hierarchy of needs displays a pathway which allows individuals to experience self-actualisation. Maslow highlighted that the most basic needs must first...
The 3 E’s Of Successful Loyalty Programs
Making loyalty programs enticing, easy and engaging for consumers. What is the best way to entice someone into join a loyalty program? Value! What is the main...