Referral programs incentivise loyalty program members to invite family and friends to join. This can be an effective method for brands to acquire new customers,...
All the loyalty insights from our expert team.
Susan Walsh
Do Loyalty Programs Work? Just ask Myer
Loyalty programs have become a crucial component of customer retention strategies and a way to differentiate in a competitive landscape. Myer One, the loyalty...
How AI is revolutionising loyalty and membership programs
Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in...
The ultimate guide to crafting a powerful loyalty marketing strategy
The keys to sustainable growth lie in retaining customers and nurturing brand loyalty. Crafting a robust loyalty marketing strategy is paramount to achieving these...
Unlocking the power of personalised birthday rewards in loyalty programs
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
How does ethics come into loyalty programs
Ethics play a significant role in loyalty program design, shaping how organisations interact with their members and how these programs operate. This article...
Four top technology trends for loyalty programs
In the dynamic landscape of customer engagement, loyalty programs have been undergoing a technological evolution, with cutting-edge innovations reshaping their...
I Adore a good loyalty program
Recently I discovered a product I needed, but it was only available at Adore Beauty. I wanted to understand more about this loyalty program design. Adore Beauty...
Loyalty points system – how to avoid limitations and complexity
Loyalty points systems have become increasingly prevalent, promising a myriad of benefits for both companies and customers. However, despite their popularity,...
Xbox subscriptions – what does the noob do?
Once upon a time, before I had the twins, I use to be a gamer. You would find me when I wanted some downtime playing my Xbox. I am a little fussy on my game type,...
Are Loyalty programs relevant in the metaverse
What is the metaverse The metaverse is believed to be the inevitable evolution of the internet – a true and immersive digital 3D virtual world which you have...
Buying bags and loyalty
Personal experience piece Recently, I needed to purchase a new laptop bag. Off I went on foot in search during my lunch break. Myer didn't have any that were...