Referral programs incentivise loyalty program members to invite family and friends to join. This can be an effective method for brands to acquire new customers,...
Todos los 'insights' de nuestro equipo de expertos
Susan Walsh
Do Loyalty Programs Work? Just ask Myer
Loyalty programs have become a crucial component of customer retention strategies and a way to differentiate in a competitive landscape. Myer One, the loyalty...
Cómo la IA está revolucionando los programas de lealtady afiliados
Las empresas buscan continuamente formas para inovar y mejorar el compromiso y la lealtad de sus clientes. La Inteligencia Artificial (IA) está cambiando las reglas del juego...
La guía definitiva para diseñar una potente estrategia de marketing de fidelización
Las claves del crecimiento sostenible residen en retener a los clientes y fomentar la fidelidad a la marca. La elaboración de una sólida estrategia de marketing de fidelización es...
Liberar el poder de las recompensas de cumpleaños personalizadas en los programas de fidelización
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
How does ethics come into loyalty programs
Ethics play a significant role in loyalty program design, shaping how organisations interact with their members and how these programs operate. This article...
Cuatro tendencias tecnológicas para los programas de fidelización
En el dinámico panorama de la captación de clientes, los programas de fidelización han experimentado una evolución tecnológica, con innovaciones de vanguardia que...
Adoro un buen programa de fidelización
Recently I discovered a product I needed, but it was only available at Adore Beauty. I wanted to understand more about this loyalty program design. Adore Beauty...
Loyalty points system – how to avoid limitations and complexity
Loyalty points systems have become increasingly prevalent, promising a myriad of benefits for both companies and customers. However, despite their popularity,...
Suscripciones Xbox: ¿qué hace el novato?
Once upon a time, before I had the twins, I use to be a gamer. You would find me when I wanted some downtime playing my Xbox. I am a little fussy on my game type,...
¿Son pertinentes los programas de fidelización en el metaverso?
What is the metaverse The metaverse is believed to be the inevitable evolution of the internet – a true and immersive digital 3D virtual world which you have...
Buying bags and loyalty
Personal experience piece Recently, I needed to purchase a new laptop bag. Off I went on foot in search during my lunch break. Myer didn't have any that were...