Las claves del crecimiento sostenible residen en retener a los clientes y fomentar la fidelidad a la marca. La elaboración de una sólida estrategia de marketing de fidelización es...
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Susan Walsh
Liberar el poder de las recompensas de cumpleaños personalizadas en los programas de fidelización
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
How does ethics come into loyalty programs
Ethics play a significant role in loyalty program design, shaping how organisations interact with their members and how these programs operate. This article...
Cuatro tendencias tecnológicas para los programas de fidelización
En el dinámico panorama de la captación de clientes, los programas de fidelización han experimentado una evolución tecnológica, con innovaciones de vanguardia que...
Adoro un buen programa de fidelización
Recently I discovered a product I needed, but it was only available at Adore Beauty. I wanted to understand more about this loyalty program design. Adore Beauty...
Loyalty points system – how to avoid limitations and complexity
Loyalty points systems have become increasingly prevalent, promising a myriad of benefits for both companies and customers. However, despite their popularity,...
Suscripciones Xbox: ¿qué hace el novato?
Once upon a time, before I had the twins, I use to be a gamer. You would find me when I wanted some downtime playing my Xbox. I am a little fussy on my game type,...
¿Son pertinentes los programas de fidelización en el metaverso?
What is the metaverse The metaverse is believed to be the inevitable evolution of the internet – a true and immersive digital 3D virtual world which you have...
Buying bags and loyalty
Personal experience piece Recently, I needed to purchase a new laptop bag. Off I went on foot in search during my lunch break. Myer didn't have any that were...
Peligro para los programas de fidelización de larga duración
loyaltypitfalls Loyalty programs have become an integral part of modern marketing strategies, allowing businesses to foster customer engagement and loyalty....
¿Qué importancia tiene el personal de ventas para la fidelización?
Every day I'm out and about making various purchases, including bags, shoes, food, and drinks. However, I've noticed a growing trend – and I'm not sure if it's...
Would customers like subscription loyalty programs for their lunch or dinner?
Subscription programs are one of the most effective loyalty strategies available to businesses today. The basis of a subscription program is simple: customers pay...