Editor’s note, April 2026: This article was first published in January 2023 and reviews the Petco Vital Care loyalty program at the time of launch. Since then,...
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The Ultimate Guide To Chick-fil-A One
Did you know that 57% of consumers spend more on brands they're loyal to? That's exactly why Chick-fil-A One® has become one of America's most successful...
Take a look inside the ‘PlayStation Stars’ loyalty program
Editor’s note (April 2026): This article was first published in 2022, shortly after PlayStation Stars launched. Since then, Sony has announced that the program is...
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...
The Ultimate Guide to M&S Sparks
For over 140 years, Marks & Spencer has been one of Britain's most trusted and best-loved retailers. The business spans food, fashion, home and beauty, serving...
The Ultimate Guide to Discovery Vitality
There are loyalty programs, there are wellness programs, and then there is Discovery Vitality. Since its launch in 1997, Vitality has occupied a category of its...
lululemon Membership: Worth the sweat?
Editor’s note: This article was first published in 2023. The original post appears below, followed by an update on how lululemon’s loyalty strategy has evolved...
St Valentine Love at First Purchase… Ghosted by Loyalty
I actually hate writing blogs about loyalty failures, but here we are. This is a lesson in how not to build customer loyalty. With Mother’s Day around the corner I...
The Ultimate Guide to Chipotle Rewards
Chipotle Mexican Grill debuts “Rewards on Repeat,” a relaunch of its loyalty program designed to deliver more frequent rewards, greater flexibility and a...
Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Editor’s note (April 2026): This post was originally published in August 2021 and has been updated to reflect changes to Raising Cane's Caniac Club, including the...
Ryanair launches new annual membership
Editor’s note (April 2026): This post was originally published in 2019 and reflected Ryanair’s announcement of Ryanair Choice at that time. Since then, Ryanair...
The Ultimate Guide to OneASICS
ASICS has long stood for something bigger than sport. The Japanese word "anima sana in corpore sano" ("a sound mind in a sound body") is the foundation on which...