Las empresas que entienden su mercado diseñan programas de lealtad basados en el comportamiento que quieren generar en sus clientes. No se lanzan a poner un...
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Birthday rewards can make members feel special (or not so special!)
One of my favourite times to compare loyalty programs is when my birthday comes around. I love when I am recognised for being loyal or when a brand attempts to...
Actively Manage Loyalty Programs to Drive ROI
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for influencing...
Loyalty Program Positioning: A Practical Guide
A well-engineered loyalty program means nothing if customers do not understand how to derive value from it. Lately, we have been working with several clients to...
Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are powerful mechanisms for...
FMCG Loyalty Strategies: Preparing for the Future
FMCG companies are reassessing their loyalty programme strategies, as traditional models struggle to enhance deeper customer engagement. To achieve meaningful...
Why Loyalty Programs Fail: Lessons from ASOS, Amex and Barclays
Loyalty programs have become a cornerstone of customer retention strategies across various industries. However, not all loyalty initiatives achieve the desired...
Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty...
The Ultimate Guide to Hardee’s My Rewards
Did you know that 57% of consumers spend more on brands they're loyal to? However, many fast-food lovers miss out on free food and exclusive deals simply...
The Ultimate Guide To Banana Republic Rewards
Banana Republic Rewards stands out as one of the most comprehensive offerings in the fashion retail space. From special birthday perks to exclusive shopping...
Do Loyalty Programs Work? Just Ask Disney+
Disney has emerged as a major player in the streaming services industry with Disney+. Most interestingly, the entertainment giant has turned its streaming service...
Navigating Loyalty Programs in Central America
Central America is a region rich in history, vibrant culture, and emerging economic potential. Spanning countries like (but not restricted to) Guatemala, Honduras,...