Birthday rewards or benefits are a common inclusion in loyalty programs. If a brand is considering the introduction of a loyalty program, the potential inclusion...
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Manchester City “Cityzens” – How to create value for fans
As far as loyalty goes, sports fans are some of the most devoted and passionate followers of a brand in the world. I can’t think of another industry where the...
Telstra Plus Market: A coalition play to rival the best
Telstra are scaling their Telstra Plus program to rival the best loyalty programs in Australia. The major Australian telco highlighted in their latest T25...
SESGO DE DESCUENTO TEMPORAL EN LOS PROGRAMAS DE RECOMENDACIÓN
When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive...
Sigma Beauty and their ultra-exclusive loyalty program
Sigma Beauty has created a great loyalty program with substantial offers but here is the catch, not everyone can join. The beauty powerhouse first found success...
Cryptocurrency – Proving Loyalty Concepts Can Work for More Than Just a Program
In recent years the interest around cryptocurrency has continued to grow. It is almost impossible to attend any form of social gathering without someone asking,...
The Bubbler’s Club – Innovation in small business loyalty programs
Innovative loyalty programs are frequently considered to be the by-product of well-established corporate enterprises, many of whom possess the wealth and capacity...
Programa de fidelización omnicanal de CapitaStar
The last couple of years have reshaped consumer behaviour worldwide with more and more people are shopping online. The digital economy continues to grow....
Priming for customer loyalty
Consumers are constantly influenced by subconscious factors. From images, words, sounds, smells, tastes and even how things feel, there is a myriad of stimuli...
The Fork Loyalty Program Explained in Detail
For those who don’t already know, TheFork is an online restaurant reservation platform acquired by TripAdvisor in 2014. Operating in Australia and Europe, diners...
KISSKILL’s Devoted to Lingerie program: Sex sells but loyalty retains
Loyalty programs, particularly in retail industries have become increasingly monotonous and unmemorable. Moreover, they often lack originality and an on-brand...
The Stake App: Practical rewards for renters
The downside of being an adult is paying rent, so wouldn’t it be great if we got rewarded for doing so? The NYC based ‘Stake’ app does exactly that. It rewards...