The International Bank of Pancakes opened to the public last month in the US. Hungry Americans can now save PanCoins, which are crypto-pancakes they can use to buy...
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Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
Formula 1 enters the loyalty space
The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
Ambassador Programs: How Can They Help?
Ambassador programs are becoming increasingly popular, particularly in areas of specialised knowledge, like the health and fitness industry, where consumers often...
Maldives Border Miles, a country loyalty program
The Maldives is a postcard destination that represents that idyllic holiday everybody would like to take. Imagine sunbathing in one of those soft white powdery...
Trafalgar VIT: A Missed Trip on Valued Rewards
With COVID-19 vaccines rolling in and international borders opening, travel is the one thing on everyone’s mind. After being starved of travel for over two years,...
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate...
Treasury Wine Estates: Luxury Wine Vault
Treasury Wine Estates (TWE) is one of the largest wine companies in the world. With a portfolio of brands including Penfolds, Beringer, Wolf Blass, Matua and...
CrunchTime Active Rewards: New tech, cash, and a sprinkle of loyalty psychology
Crunch Fitness is a US-based gym franchisee operating over 400 gym centres across the US, Canada, Spain, Costa Rica, Portugal, and Australia. The brand is popular...
Credit Cards: What’s the Real Reward?
Credit cards. Just saying the words makes half the world shiver with dread. The other half squeal with excitement, struggling to contain themselves until they can...