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Oporto’s Loyalty Fail: Lazy member profiling in the age of big data

Oporto’s Loyalty Fail: Lazy member profiling in the age of big data

by Philip Shelper | 23 Feb 2017 | Loyalty Program Reviews

As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a learning experience. I’ve been a member of Oporto’s Flame Rewards program for about 18 months....
Brindamos por la estrategia de captación de socios de Naked Wines. Es de primera clase.

Brindamos por la estrategia de captación de socios de Naked Wines. Es de primera clase.

by Philip Shelper | 22 Nov 2016 | Loyalty Program Reviews

Loyalty & Reward Co recently had the pleasure of purchasing a case of reds from Naked Wines. We were especially impressed by pretty-much everything about them, as the whole experience is cleverly-crafted to drive deeper and deeper engagement with each sip. One of...
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