The My Dan Murphy’s program launched a few years ago with the key benefits of member offers, tailored VIP events and the chance to enter competitions. I must admit...
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Data Capture & Usage
REFFIND engages blockchain loyalty experts Loyalty & Reward Co to promote Loyyal
REFFIND Ltd. (ASX: RFN) engages Loyalty & Reward Co, established world-leaders in blockchain loyalty, to promote Loyyal’s “Internet of Loyalty” to major...
The Plastic Loyalty Membership Card Will Soon Be Replaced By . . . You
Most loyalty programs still require members to carry a plastic loyalty card around in their wallet. For the last several years industry commentators have been...
Oporto’s Loyalty Fail: Lazy member profiling in the age of big data
As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a...
Would You Surrender Your Personal Information For A $1 Coffee Discount?
A Loyalty & Reward Co staff member received a marketing flyer from a street promoter at World Square yesterday. It contained an offer for a $2 coffee from The...
flybuys is smashing it out of the park
Recently I had the pleasure to meet with two representatives of flybuys to discuss the program's evolution over the last 4 years. In reference to the recent...