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Loyalty Technology
Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack
In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...
Part 6: Adapting to change in the future: Why microchange strategies are the future of business evolution
Emerging trends in change management have highlighted the significance of microchange strategies, which focus on small, orchestrated changes to drive larger,...
Part 3: Harnessing change management psychology in loyalty programs
Change management psychology is essential when introducing loyalty programs, as it revolves around understanding and influencing human behaviours, emotions, and...
Part 2: Mastering loyalty programs with change management theories
In a world where customer loyalty can make or break a business, organisations continuously seek new ways to engage and retain their clientele. Loyalty programs,...
Part 1: Understanding loyalty in the context of change
Businesses – good businesses – are always looking to evolve. This may be due to technology, customer needs, competitive advantage etc. One key facet that has...
Cómo la IA está revolucionando los programas de lealtady afiliados
Las empresas buscan continuamente formas para inovar y mejorar el compromiso y la lealtad de sus clientes. La Inteligencia Artificial (IA) está cambiando las reglas del juego...
Entrevista GLO: Philip Shelper habla de la tecnología y los avances de la IA en la 2ª edición de Programas de fidelización: La Guía Completa
Philip Shelper, consejero delegado de Loyalty & Reward Co, fue entrevistado recientemente por Anastasia Levashova, cofundadora de la Global Loyalty Organisation (GLO). El debate...
Loyalty Program Trends of 2024
Loyalty programs have become a crucial element of the customer experience, and in 2023, numerous emerging trends transformed the loyalty landscape. This blog will...
17 Best Loyalty Software Platforms: Comparison Guide 2025
Escrito por Scott Harrison y Eli Maynard En el panorama empresarial moderno, los programas de fidelización se han convertido en herramientas...
Cuatro tendencias tecnológicas para los programas de fidelización
En el dinámico panorama de la captación de clientes, los programas de fidelización han experimentado una evolución tecnológica, con innovaciones de vanguardia que...