An online marketplace is a form of e-commerce website created for third-party retailers and wholesalers to list, promote and sell their products. The marketplace...
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Member Engagement
Airlines can better utilise back-of-seat screens to boost member exclusivity
In 1988, the Airvision company introduced the first back-of-seat inflight systems using LCD technology for Northwest Airlines. The introduction of this...
A cryptocurrency that can provide electricity. The implications for loyalty programs in the future.
Is Crypto collapsing? Over the last month the web has been exploding with prophecies of a crypto market collapse. Bitcoin, the world’s largest cryptocurrency, fell...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
Building a sustainable loyalty program, a lesson learned from Crypto.com
Crypto.com faced a great deal of community backlash when it announced changes to its popular CRO Card Rewards program. The program changes included a reduction in...
La estrategia de fidelización de Rappi
Así como en el resto del mundo, desde el inicio de la pandemia, el uso de los servicios de comida a domicilio se disparó en América Latina. Dichos servicios...
Mad Mex Big Burrito Challenge
Written by Federico Couret and Scott Harrison A one-kilo burrito (plus churros) sounds like a lot, but it’s no match for two hungry loyalty consultants. Especially...
CBA’s engaging new program – Commbank Yello
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently...
THE INTERNATIONAL BANK OF PANCAKES LOYALTY PROGRAM
The International Bank of Pancakes opened to the public last month in the US. Hungry Americans can now save PanCoins, which are crypto-pancakes they can use to buy...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
Ambassador Programs: How Can They Help?
Ambassador programs are becoming increasingly popular, particularly in areas of specialised knowledge, like the health and fitness industry, where consumers often...