It was lunch time and I had a mission: get some food and join a new loyalty program. I knew there was one place to go. As a fan of Mexican fast food, Mad Mex is a...
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Member Engagement
Connecting Founders and Investors through Fortnite.
"Ladies and Gentleman, welcome to 2020. If you ain't sourcing on Fortnite you're missing out." -- Delian Asparouhov, Founders Fund. The Loyalty & Reward Co...
The evolution of a member offer strategy; getting the simple things right is key.
The My Dan Murphy’s program launched a few years ago with the key benefits of member offers, tailored VIP events and the chance to enter competitions. I must admit...
When gym is life (and a lot of money)
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer...
Calling relevancy, is there any relevancy anywhere?
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one thing...
Introducir la gamificación en el mercado es más fácil de lo que parece.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through...
Ryanair launches new annual membership
Ryanair has recently announced the launch of a new annual membership called Ryanair Choice, costing €/£199 per annum. For buying a Ryanair Choice membership you...
Coles partners with Uber Eats to deliver new ready-to-eat menu
Coles is teaming up with country’s biggest food platform Uber Eats to deliver hot food to homes in less than 30 minutes. Coles is the first supermarket to do so....
Dosh app generates over $50m in dosh for its members via cashback
A US based cashback app called Dosh has secured a US$40m raise, based on a US$300m valuation. Dosh has only been around for a couple of years, but has achieved...
Price and personalisation key to Marley Spoon’s continued success
Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon. In fact, there are many of them out there,...
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling. The latest news announced in December 2018 is that Amazon will...
7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an...