Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to...
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Member Engagement
La verdadera historia de los programas de fidelización
history of loyalty programs
Loyalty can save your small business. Read this.
Since the rapid on-set of the COVID_19 pandemic, many retails stores have been forced to close or have been hard hit by a drastic reduction in sales. A number of...
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective...
Mad Mex, no nos andemos con rodeos
It was lunch time and I had a mission: get some food and join a new loyalty program. I knew there was one place to go. As a fan of Mexican fast food, Mad Mex is a...
Connecting Founders and Investors through Fortnite.
"Ladies and Gentleman, welcome to 2020. If you ain't sourcing on Fortnite you're missing out." -- Delian Asparouhov, Founders Fund. The Loyalty & Reward Co...
The evolution of a member offer strategy; getting the simple things right is key.
The My Dan Murphy’s program launched a few years ago with the key benefits of member offers, tailored VIP events and the chance to enter competitions. I must admit...
When gym is life (and a lot of money)
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer...
Calling relevancy, is there any relevancy anywhere?
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one thing...
Introducir la gamificación en el mercado es más fácil de lo que parece.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through...
Ryanair launches new annual membership
Ryanair has recently announced the launch of a new annual membership called Ryanair Choice, costing €/£199 per annum. For buying a Ryanair Choice membership you...
Coles partners with Uber Eats to deliver new ready-to-eat menu
Coles is teaming up with country’s biggest food platform Uber Eats to deliver hot food to homes in less than 30 minutes. Coles is the first supermarket to do so....