Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including:...
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Points Programs
Maldives Border Miles, a country loyalty program
The Maldives is a postcard destination that represents that idyllic holiday everybody would like to take. Imagine sunbathing in one of those soft white powdery...
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate...
Levi’s Loyalty Around the World
Levi’s is an American clothing brand that has been around since the 19th Century. The creator of blue jeans, Levi’s has become part of the vocabulary for the...
The Nordy Club: Inside Nordstrom’s thriving program
For a while now I have felt disappointed by Australian fashion retailers and their unengaging member experience. From lack of selection and sales support to many,...
Rakuten: The rise of loyalty ecosystems
Loyalty programs have quickly become a popular business strategy for industries looking to capture a more robust and profitable customer base. However, many brands...
The Bubbler’s Club – Innovation in small business loyalty programs
Innovative loyalty programs are frequently considered to be the by-product of well-established corporate enterprises, many of whom possess the wealth and capacity...
Programa de fidelización omnicanal de CapitaStar
The last couple of years have reshaped consumer behaviour worldwide with more and more people are shopping online. The digital economy continues to grow, and it is...
Dining is more rewarding with TheFork’s Loyalty Program
For those who don’t already know, TheFork is an online restaurant reservation platform acquired by TripAdvisor in 2014. Operating in Australia and Europe, diners...
KISSKILL’s Devoted to Lingerie program: Sex sells but loyalty retains
Loyalty programs, particularly in retail industries have become increasingly monotonous and unmemorable. Moreover, they often lack originality and an on-brand...
San Churro’s El Social Program: The Sweet and the Sour
Calling all chocolate connoisseurs and lovers of desserts! If you have not yet been indulged, please allow me to introduce you to San Churro. San Churro is a...
The Inside Scoop: Who knew Ben & Jerry’s had a loyalty program?
Ben & Jerry’s have come a long way since their humble beginnings, from starting in a renovated gas station in Vermont to becoming a worldwide phenomenon that...